Celebrity partnerships Solid & Striped has a history of successful collaborations with celebrities, such as Sloane Stephens, presenting an opportunity to leverage influencer marketing strategies for increased sales.

Diversified product range The expansion into apparel and skincare collections diversifies the product offerings, creating potential cross-selling opportunities and appealing to a broader customer base.

Limited edition collections The development of limited edition collections, like the collaboration with SoulCycle, adds exclusivity and urgency to the brand, driving sales through FOMO (Fear of Missing Out) marketing tactics.

Online payment options Integration of Apple Pay and Klarna Checkout in the tech stack enhances user convenience and customer trust, potentially increasing conversion rates and boosting online sales.

Competitive positioning With a focus on quality, style, and celebrity appeal, Solid & Striped positions itself as a premium swimwear brand, allowing for higher price points and catering to a luxury niche market segment.