Evolution Marketing (now optimate.me) Employee Directory

IT Services and IT ConsultingAustralia11-50 Employees

Evolution Marketing, now operating as optimate.me, is an Australian IT services and consulting firm focused on customer relationship management systems. It provides guidance and practical support through CRM implementations, helping organizations use their CRM to inform decision-making and improve day-to-day operations. The company emphasizes building long-term partnerships and views CRM as an evolving capability rather than a single project.

Its client base consists of businesses seeking to strengthen sales, marketing, and operations through integrated CRM strategies. Based in Australia and serving a small to mid-sized market, the firm situates itself at the intersection of business strategy and technology, offering guidance across multiple platforms rather than tying customers to a single solution. In September 2021, Evolution Marketing launched Salesroller, an integration tool introduced to connect CRM with other key systems, expanding its integration capabilities.

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