Online revenue focus Ex Libris AG generates the vast majority of its sales online (over 90%), indicating a strong e-commerce channel ripe for optimization, personalized digital marketing, and CX enhancements through recommended content, AI search improvements, and targeted promotions.

Digital tooling The company employs digital discovery and personalization tools such as a gift finder and AI Search, suggesting opportunities to expand AI-driven recommendations, loyalty programs, and cross-sell strategies across books, media, and games.

Cultural retail partner As a Migros subsidiary with deep ties to Swiss culture and sustainability, Ex Libris can be a platform for co-branded campaigns, sustainable product lineups, and responsible shopping initiatives appealing to environmentally conscious shoppers.

Multi-channel engagement With 15 physical stores and a robust online presence, there is potential to enhance omnichannel experiences such as BOPIS, in-store events, and localized promotions that bridge online discovery with offline purchases.

Tech stack expansion Current tech stack includes analytics, e-commerce tooling, and frontend libraries; there is room to upsell data integration services, advanced analytics, customer data platform implementations, and personalized marketing automation to raise conversion and lifetime value.