Quality and Compliance Capitalize on Exact Diagnostics' cGMP manufacturing in FDA registered facility and WHO-standard calibrated verification and run control panels to target labs needing compliant molecular standards for infectious disease, genetics, and oncology workflows.

Nimble Specialist Leverage the company’s small team and focused product line to position as a flexible partner for bespoke verification and run control solutions, enabling rapid onboarding and personalized customer support for niche laboratories.

Expanding QA Services Align with the recent external quality assurance services expansion in immunoassays to upsell complementary quality assurance programs and cross-sell related panels to existing infectious disease and oncology customers.

Global Standards Highlight the wide dynamic range and calibration to WHO International Standards to target mid-size to large labs seeking standardized, globally recognized controls for multi-panel infectious disease testing.

Digital Engagement Utilize the tech stack (AWS, Marketo, Zendesk) to drive targeted digital campaigns, nurture leads with automated workflows, and improve post-sale support and renewal rates for verification and run controls.