Strategic Partnership Exam Master has announced a partnership with Pearson VUE to deliver PA-CAT starting in November 2024, presenting a potential cross-sell opportunity to expand exam delivery and certification prep services through Pearson’s network.

Growth Opportunity Revenue is in the range of 10 to 25 million with a small-to-mid sized team, indicating room to scale via enterprise-grade licensing, content bundles, and enterprise training programs for medical schools, libraries, and teaching hospitals.

Targeted Markets Primary focus on medical students, residents, and healthcare practitioners globally, with clients including medical schools and libraries—an opening for partnerships with medical accreditors, residency programs, and continuing medical education providers.

PA-CAT Expansion PA-CAT launched in 2022 and now partnered with Pearson VUE for delivery services; there is a potential upsell to add practice banks, analytics, and prep suites tailored to PA-CAT cohorts and other admission tests.

Competitive Positioning As a smaller player with a focused health sciences education offering, Exam Master can position itself as a cost-effective, technology-forward alternative to larger test-prep firms, offering integrations with existing university LMS and content customization for institutions seeking affordable solutions.