Industry Leader in Test Prep Kaplan Test Prep is a world leader in the test prep industry, offering preparation for over 100 standardized tests. This strong positioning as an industry leader presents a significant sales opportunity to market a wide range of test prep services to individuals and educational institutions looking for high-quality and effective test preparation.

Strategic Partnerships Kaplan Test Prep has a track record of forming strategic partnerships with key players in related fields, such as the partnership with Aceable, Inc., a mobile drivers ed platform. Leveraging these strategic partnerships can open up sales avenues to cross-sell and upsell services to partner companies' customer bases.

Diversified Skills Training Programs In addition to traditional test prep services, Kaplan offers new economy skills training (NEST) programs aimed at enhancing participants' skills for the job market. This diversification in offerings provides a unique sales opportunity to target individuals seeking specialized skills training, presenting a new revenue stream for Kaplan.

Recognized Employer of Choice As a company recognized on lists like Forbes' 'America’s Best Employers,' Kaplan Test Prep's strong employer brand can be leveraged as a selling point to attract top talent. Sales opportunities exist in offering training and development solutions to other companies looking to improve their employer branding and attract high-caliber employees.

Acquisition and Expansion History With acquisitions like Dev Bootcamp and strategic expansions, Kaplan Test Prep has demonstrated a proactive approach to growth. This rich history of expansion presents sales opportunities to market Kaplan's services to new customer segments gained through acquisitions and to upsell additional services to existing customer bases.