Diversified Test Prep Offerings Kaplan Test Prep is a global leader in providing preparation for over 100 standardized tests, catering to students from secondary school to professional licensing exams. This comprehensive suite of test prep solutions presents cross-selling opportunities across various educational segments.

Strategic Partnerships for Growth Recent partnerships with organizations like Aceable, Inc. showcase Kaplan's readiness to collaborate for mutual growth. Leveraging these strategic alliances, sales development teams can explore joint initiatives, co-branded offerings, or new market entries.

Acquisitions for Market Expansion The acquisition of Dev Bootcamp highlights Kaplan's strategic expansion endeavors. By acquiring entities with complementary offerings, Kaplan establishes avenues for upselling and cross-selling its test prep services to a broader customer base.

Positive Employer Recognition Kaplan Test Prep has been consistently recognized as a top employer by prestigious lists like Forbes and FastCompany. Highlighting the company's positive employer brand in sales pitches can create trust and credibility in potential client partnerships.

Robust Tech Stack for Client Engagement With a tech stack featuring tools like TikTok Pixel and LinkedIn Insight Tag, Kaplan demonstrates a commitment to innovative client engagement strategies. Sales professionals can leverage these technologies to drive personalized marketing campaigns and enhance customer relationships.