Insights

Market Expansion Momentum Excel Group is actively scaling through acquisitions and development of premium-branded limited-service hotels across primary and secondary markets, evidenced by recent asset purchases and portfolio entries. This signals strong deal flow and a readiness to partner on new opportunities, making them a prime target for exclusive co-investment and off-market sourcing partnerships.

Asset Management Engine The firm emphasizes intensive asset management and value-add strategies within an integrated platform spanning acquisitions, asset management and development. This creates opportunities to offer asset-management services, performance optimization, or advisory solutions to other hotel owners or lenders seeking turnarounds.

Off-market Sourcing Power Excel differentiates itself with strong off-market deal sourcing and strategic market positioning, backed by notable portfolio transactions. Position as a sourcing partner or exclusive advisor to gain access to hidden hotel assets and accelerate deal flow in target markets.

Institutional Funding Readiness The company's goal of selling to leading institutions and diversifying its investor base suggests readiness for institutional co-investments, SPVs, and structured financing. This presents opportunities to secure co-GP funding, LP placements, or debt/equity financing for new acquisitions.

Market Relationships A broad multi-market footprint and existing relationships with banks and real estate partners indicate a network conducive to portfolio acquisitions and exits. Target lenders, private equity buyers, and asset-portfolio sellers for collaboration on larger-scale hotel assets.

Similar companies to Excel Group

Excel Group Tech Stack

Excel Group uses 8 technology products and services including Cloudflare, NSONE, Google Fonts API, and more. Explore Excel Group's tech stack below.

  • Cloudflare
    Content Management System
  • NSONE
    Domain Name Services
  • Google Fonts API
    Font Scripts
  • Upscope
    Product Information Management
  • PHP
    Programming Languages
  • CKEditor
    Rich Text Editors
  • HSTS
    Security
  • Google Analytics
    Web Analytics

Media & News

Excel Group's Email Address Formats

Excel Group uses at least 1 format(s):
Excel Group Email FormatsExamplePercentage
First.Last@excelgp.comJohn.Doe@excelgp.com
52%
FLast@excelgp.comJDoe@excelgp.com
31%
Last@excelgp.comDoe@excelgp.com
10%
FirstLast@excelgp.comJohnDoe@excelgp.com
7%

Frequently Asked Questions

Where is Excel Group's headquarters located?

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Excel Group's main headquarters is located at 1621 North Kent Street Suite 1115 Arlington, Virginia 22209 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Excel Group's phone number?

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You can contact Excel Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Excel Group's official website and social media links?

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Excel Group's official website is excelgp.com and has social profiles on LinkedIn.

What is Excel Group's NAICS code?

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Excel Group's NAICS code is 7211 - Traveler Accommodation.

How many employees does Excel Group have currently?

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As of June 2026, Excel Group has approximately 52 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Financial Officer: D. E.Vice President & Principal Of Investments: R. B.Vice President Asset Management: T. M.. Explore Excel Group's employee directory with LeadIQ.

What industry does Excel Group belong to?

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Excel Group operates in the Hospitality industry.

What technology does Excel Group use?

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Excel Group's tech stack includes CloudflareNSONEGoogle Fonts APIUpscopePHPCKEditorHSTSGoogle Analytics.

What is Excel Group's email format?

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Excel Group's email format typically follows the pattern of First.Last@excelgp.com. Find more Excel Group email formats with LeadIQ.

When was Excel Group founded?

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Excel Group was founded in 2011.

Excel Group

HospitalityVirginia, United States51-200 Employees

Excel Group is a mid-sized private equity firm in the hospitality sector that concentrates on acquiring and developing premium-branded limited-service hotels. It operates via a fully integrated platform spanning acquisitions, asset management and development to manage risk and improve performance, with a goal of producing returns that exceed industry norms. The firm pursues value-add and opportunistic strategies across primary and secondary markets, using diversification, off-market sourcing, strategic market positioning, data-driven analysis and creative deal structuring.
Based in Arlington, Virginia, the company aims to build a diversified portfolio across multiple brands while engaging with a growing pool of capital partners. Recent activity includes the 2024 acquisition of Embassy Suites properties in Syracuse and Niagara, along with 2025 moves such as purchasing an adjacent hotel from the Butters Group and adding assets from Check My Property.

Section iconCompany Overview

Headquarters
1621 North Kent Street Suite 1115 Arlington, Virginia 22209 United States
Phone number
NAICS Code
7211 - Traveler Accommodation
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Excel Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Excel Group's revenue is estimated to be in the range of $10M$25M

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