Insights

Strategic Growth Excel Group is a hotel private equity firm focused on acquiring and developing premium-branded limited-service hotels, presenting opportunities to cross-sell capital solutions, asset management services, and development partnerships to expand portfolio growth.

Off-Market Sourcing The firm emphasizes strong off-market deal sourcing and data-focused investment strategies, suggesting a potential to collaborate on exclusive deal flow, advisory services, and competitive intelligence for investors and brokers.

Portfolio Diversification With a diversified hotel asset base across primary and secondary markets and opportunistic/value-add strategies, there are sales opportunities in targeted investment packages, distressed asset opportunities, and structured financing for new acquisitions.

Geographic Footprint Active acquisitions in markets like Syracuse, Jacksonville, and Florida imply openness to expansion in regional hotel markets; outreach to regional owners, operators, and lenders could yield co-investment or management opportunities.

Technology Enablement The tech stack including Looker, Power BI, and AI tools indicates a data-driven approach; offering advanced analytics, integration services, or AI-powered asset management and forecasting solutions could align with their operating model.

Similar companies to Excel Group

Excel Group Tech Stack

Excel Group uses 8 technology products and services including Looker, Power BI, Squarespace, and more. Explore Excel Group's tech stack below.

Media & News

Excel Group's Email Address Formats

Excel Group uses at least 4 email formats:
Excel Group Email FormatsExamplePercentage
First.Last@excelgp.comJohn.Doe@excelgp.com
52%
FLast@excelgp.comJDoe@excelgp.com
31%
Last@excelgp.comDoe@excelgp.com
10%
FirstLast@excelgp.comJohnDoe@excelgp.com
7%

Frequently Asked Questions

What is Excel Group's phone number?

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You can contact Excel Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Excel Group's official website and social media links?

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Excel Group's official website is excelgp.com and has social profiles on LinkedIn.

How much revenue does Excel Group generate?

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As of September 2026, Excel Group's annual revenue is estimated to be $10M - $25M.

What is Excel Group's SIC code and NAICS code?

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Excel Group's SIC code is 6531 - Real Estate Agents and Managers and NAICS code is 7211 - Traveler Accommodation.

How many employees does Excel Group have currently?

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As of September 2026, Excel Group has approximately 52 employees across 5 continents, including North America, Europe and Asia. Key team members include Vice President, Finance And Accounting: C. M., Vp, Asset Management: D. L. and Operations Manager: A. P. Explore Excel Group's employee directory with LeadIQ.

What industry does Excel Group belong to?

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Excel Group operates in the Hospitality industry.

What technology does Excel Group use?

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Excel Group's tech stack includes Looker, Power BI, Squarespace, WordPress, Barracuda Email Protection, ChatGPT, Claude by Anthropic and Heap.

What is Excel Group's email format?

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Excel Group's email format typically follows the pattern of First.Last@excelgp.com. Find more Excel Group email formats with LeadIQ.

When was Excel Group founded?

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Excel Group was founded in 2011.
Excel Group logo

Excel Group

HospitalityVirginia, United States51-200 Employees

Excel Group is a mid-sized private equity firm in the hospitality sector that concentrates on acquiring and developing premium-branded limited-service hotels. It operates via a fully integrated platform spanning acquisitions, asset management and development to manage risk and improve performance, with a goal of producing returns that exceed industry norms. The firm pursues value-add and opportunistic strategies across primary and secondary markets, using diversification, off-market sourcing, strategic market positioning, data-driven analysis and creative deal structuring.
Based in Arlington, Virginia, the company aims to build a diversified portfolio across multiple brands while engaging with a growing pool of capital partners. Recent activity includes the 2024 acquisition of Embassy Suites properties in Syracuse and Niagara, along with 2025 moves such as purchasing an adjacent hotel from the Butters Group and adding assets from Check My Property.

Section iconCompany Overview

Phone number
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
7211 - Traveler Accommodation
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Excel Group's revenue is estimated to be in the range of $10M - $25M

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