Excel Group Email Format

HospitalityVirginia, United States51-200 Employees

Excel Group is a mid-sized private equity firm in the hospitality sector that concentrates on acquiring and developing premium-branded limited-service hotels. It operates via a fully integrated platform spanning acquisitions, asset management and development to manage risk and improve performance, with a goal of producing returns that exceed industry norms. The firm pursues value-add and opportunistic strategies across primary and secondary markets, using diversification, off-market sourcing, strategic market positioning, data-driven analysis and creative deal structuring.
Based in Arlington, Virginia, the company aims to build a diversified portfolio across multiple brands while engaging with a growing pool of capital partners. Recent activity includes the 2024 acquisition of Embassy Suites properties in Syracuse and Niagara, along with 2025 moves such as purchasing an adjacent hotel from the Butters Group and adding assets from Check My Property.

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