In-store expertise Excel InStore specializes in in-store visual merchandising displays and fixtures, presenting an opportunity to upsell additional design, fabrication, and project management services to retailers seeking cohesive in-store experiences.

Mid-market footprint With a team size of 11-50 and revenue between 25M and 50M, target mid-market retailers and regional chains that require scalable merchandising programs and dedicated project management.

Tech driven Leveraging design and prototyping tools such as SOLIDWORKS, Adobe Illustrator, and web technologies indicates capability to offer rapid concept-to-prototype cycles and digital mockups to win client proposals.

Brand evolution Recent rebrand and website launch signal readiness to engage new clients; align outreach around refreshed branding and demonstrate updated capabilities to prospects pursuing modern, immersive displays.

Growth potential Revenue scale and industry peers suggest opportunities in expanding client base with large retail banners and national chains that value turnkey merchandising programs, cross-selling displays, signage, and installation services.