Global Growth Opportunity Excel’s international leadership and multi-market footprint signal strong potential to sell cross-border sponsorships, licensing, and partnerships across the US, Europe, and beyond. Position as a single partner for global sponsorship strategy and activation.

Motorsports Platform Strength With Cadillac Formula 1 Team signed as Agency of Record for global commercial sales, Excel demonstrates a proven motorsports revenue engine. Target automotive, tech, and lifestyle brands seeking high-visibility F1 exposure and comprehensive activation packages.

Digital Creator Expansion Recent focus on digital media talent indicates a growth engine for influencer partnerships. Offer creator-led campaigns, content licensing, and cross-channel activations to consumer brands and properties seeking authentic creators and social reach.

Data Driven Sponsorships Investment in data and analytics leadership plus a tech stack including Nielsen and AWS enables measurable sponsorship ROI. Propose performance-driven sponsorship proposals, ROI dashboards, and rigorous measurement packages to brands and rights holders.

Property Sales Focus Global accounts leadership and a dedicated European property sales executive point to strengthened rights development. Create opportunities around property rights, venue partnerships, and cross-border activation programs for brands seeking regional and global exposure.