Community Engagement Excellus Bluecross Blueshield actively partners with local organizations like The Esther Project and WellNow Urgent Care, demonstrating a strong commitment to community involvement. This opens opportunities to offer tailored creative and marketing solutions that enhance their community outreach initiatives.

Recognition & Reputation Being ranked #8 on Forbes' list of America's Best Midsize Employers highlights Excellus's positive brand image and employee-centered culture, providing a foundation to position branding, internal communications, and employee engagement design services.

Focus on Health Equity Their investment in health equity initiatives indicates a focus on social impact, creating opportunities to develop campaigns, educational materials, or visual content that support or amplify these community-centered programs.

Financial Stability With revenues estimated between $100 million and $250 million, Excellus is a financially stable organization, which can support larger design projects or ongoing branding services, especially as they continue expanding their community health efforts.

Tech-Driven Approach Utilizing a diverse tech stack including Adobe, IBM WebSphere, and Ruby suggests a sophistication in digital capabilities, offering opportunities to provide advanced digital design, interactive media, or platform-specific visual content to enhance their technology-driven initiatives.