Niche Market Focus Exotic Blends operates within the alternative medicine industry, presenting an opportunity to offer specialized wellness and holistic health products or services aligned with their focus on natural and alternative therapies.

Small but Agile With a compact team of 2-10 employees, the company may be more receptive to tailored, high-touch solutions to support growth, marketing, and product development efforts.

Geographic Expansion Potential Located in Atlanta but with a presence on the West Coast, there may be opportunities to introduce products or services targeting expanding markets in California or other urban areas with health-conscious consumers.

Technology Stack Compatibility Using common web development and office tools such as PHP, Apache, and Microsoft 365 suggests openness to digital solutions for e-commerce, customer engagement, or internal process optimization.

Industry Collaborations Positioned alongside major players like Starbucks and Monin, Exotic Blends could benefit from partnerships, co-branding, or distribution channels that leverage their industry network and increase market visibility.