tourism partnerships Leverage existing partnerships with Experience Columbia SC Sports and the Columbia Metropolitan Convention Center to upsell cross-promotional packages, sponsorships for events like the Governor's Cup, and joint marketing campaigns that reach meeting planners, convention organizers, and leisure travelers.

digital expansion Capitalize on their tech stack and recent digital initiatives by offering advanced digital advertising, programmatic media, and analytics services that integrate with Google Ads, Microsoft Advertising, and AWS/Azure ecosystems to optimize destination marketing campaigns.

events growth Target B2B sales opportunities around upcoming and recurring events such as pickleball partnerships, road races, and tours. Propose turnkey event sponsorships, attendee engagement tech, and data-driven attendee acquisition strategies to drive visitor traffic and local economic impact.

data and analytics Position data and analytics offerings that align with their current tracking tools (MouseFlow, Piwik PRO Core) to deliver deeper audience insights, attribution modeling, and ROI measurement for their campaigns and tourism initiatives.

revenue diversification Offer diversified revenue streams through passes, tours, and experiences partnerships (Bandwango-like integrations) to expand monetization of tourism assets, while providing turnkey platform integrations and co-branded experiences for greater visitor spend.