Growing regional chain The expert TechnoMarkt group operates a growing Elektrofachmarktkette with 12 locations in Bavaria and an online shop, supported by a sizable regional team. Opportunity: target regional expansion and cross-store promotions, with tailored in-store digital experiences and localized marketing packages.

Strong group position As one of the top revenue contributors within the expert AG federation and part of a network of around 400 retailers and 200 dealers, there is potential to upsell group-wide solutions, centralized procurement benefits, and sharing best practices for digital marketing and loyalty programs.

Digital marketing stack Current tech stack includes Microsoft Advertising, Mailchimp, Cloudflare Bot Management and other cloud-based tools, indicating openness to marketing automation, customer engagement, and bot protection enhancements. Opportunity: propose integrated marketing automation, retargeting, and CRM-driven campaigns to boost foot traffic and online sales.

Revenue opportunity Reported revenue is under 1 million, signaling room for growth through expanded product assortment, targeted promotions, and enhanced e-commerce capabilities. Approach: present scalable ecommerce and omnichannel solutions designed for mid-market retailers.

Talent and ops focus With a sizable workforce and centralized operations handling procurement, events, expansion, and marketing, there is potential to offer workforce optimization, training platforms, and event management tools to streamline store-level execution and campaigns.