Global benchmarks Leverage Explori’s extensive global event benchmarks and 10,000+ events dataset to position clients against industry peers, offering a compelling value proposition for showcasing performance, ROI, and competitive gaps in proposals.

Strategic partnerships Target event organizers and media groups already forming industry partnerships (Hamburg Messe, Northstar Travel Group, Expo Group) for co-sell or integration opportunities, highlighting joint value in standardized feedback and actionable intelligence.

Enterprise footprint Highlight growth through enterprise-grade collaborations by referencing recent signings and large partners to attract mid-market and enterprise clients seeking scalable event intelligence with rapid insight delivery.

Portfolio credibility Capitalize on Explori’s official research partnership with UFI and high-profile clients (Informa, Siemens, Zendesk) to build credibility in proposals and justify premium pricing for rigorous methodology and trusted benchmarks.

Product momentum Promote the Next Generation Explori platform and ongoing product enhancements as a reason for customers to upgrade, focusing on improved analytics, usability, and faster time-to-insight to drive renewal and expansion.