Global Growth Momentum is a global IPG agency with 30 offices and more than 1,300 staff, indicating readiness to execute cross-border experiential campaigns. The recent appointment of a head of growth for Europe signals a dedicated focus on regional expansion. Sales opportunity: pitch Europe and other regions as scalable, multi-market programs with local insights and seamless global coordination.

Total Brand Experience Momentum integrates sponsorship, shopper, design, technology, social, PR, digital and more into a Total Brand Experience. This holistic capability appeals to brands seeking unified, high-impact campaigns across channels. Sales angle: position as a one-stop partner for end-to-end activations with cross-channel measurement and tight integration with client ecosystems.

Enterprise Portfolio A client roster that includes American Express, Coca-Cola, Microsoft, Walmart, Mondelez demonstrates the capacity to manage large-scale, high-budget programs. Upsell opportunities exist within existing enterprise brands and across the broader IPG network leveraging Momentum’s experiential strengths. Action: target transformation projects, regional rollouts, and sponsorship-led campaigns that require complex coordination.

Credibility Edge Ad Age Experiential Agency of the Year awards in 2026 provide strong credibility and proof points for pitching to senior marketers. Use awards in RFPs, case studies, and executive conversations to shorten cycles and justify premium pricing. Next step: create consolidated success stories tailored to target verticals.

Data Driven Tech The tech stack includes MATLAB, Adobe Journey Optimizer, Birst, Office 365 among others, signaling capabilities in analytics, journey optimization, and automation. Opportunity: offer data-driven measurement, attribution, and optimization services, and position Momentum as a partner to modernize marketing tech stacks and scale personalized experiences across markets.