Eyebuydirect Employee Directory
Retail Apparel and FashionCalifornia, United States51-200 Employees
Eyebuydirect is a Pasadena, California-based eyewear retailer founded in 2005 with the aim of making glasses affordable for people with uncorrected vision. The company uses a vertically integrated approach, guiding design, manufacturing, and its own lens lab to control costs. Its product lineup includes frames available for as little as six dollars, and it features an in-house brand called RFLKT that focuses on current styles. By controlling the full manufacturing and distribution process, Eyebuydirect seeks to lower price barriers and deliver affordable eyewear. In 2024, the brand expanded its RFLKT offering with the Desert Dreaming collection, illustrating ongoing product development.