Insights

Affordable Pricing Advantage EyeBuyDirect offers eyewear starting from as low as $6, emphasizing affordability which appeals to cost-conscious consumers and International markets seeking budget-friendly options, presenting opportunities to expand into volume-driven sales or wholesale partnerships.

Fashion-Forward Collections The launch of trendy collections like Vintage Soul, RFLKT Desert Dreaming, and The Manifest Collection indicates a focus on fashion-conscious segments, providing potential for upselling premium or limited-edition lines to retail boutiques and eyewear influencers.

Strong Digital Presence Utilizing modern technologies and engaging content strategies, EyeBuyDirect maintains a robust online shopping experience, creating opportunities for partnership with digital marketing platforms, influencer collaborations, or enhanced AR/VR virtual try-on solutions.

Recognition and Industry Standing Being recognized as the best place to buy glasses online and participating in industry events like Female Founder World Summit positions EyeBuyDirect as a reputable and innovative brand, facilitating connections with corporate clients and retail chains seeking reliable online eyewear providers.

Economies of Scale Potential With revenue estimates between $50M and $100M and a vertically integrated manufacturing model, there are opportunities for scale-up collaborations, private label offerings, or bulk procurement contracts with health insurance companies or eyewear distributors.

Eyebuydirect Tech Stack

Eyebuydirect uses 8 technology products and services including Microsoft Advertising, Hotjar, Snowplow, and more. Explore Eyebuydirect's tech stack below.

  • Microsoft Advertising
    Advertising
  • Hotjar
    Analytics
  • Snowplow
    Analytics
  • Gravatar
    Audio, Video, Graphics
  • Adobe Photoshop
    Cad & Graphics
  • OneSignal
    Marketing Automation
  • Algolia
    Search Engines
  • AddThis
    Widgets

Media & News

Eyebuydirect's Email Address Formats

Eyebuydirect uses at least 1 format(s):
Eyebuydirect Email FormatsExamplePercentage
First@eyebuydirect.comJohn@eyebuydirect.com
50%
FirstL@eyebuydirect.comJohnD@eyebuydirect.com
38%
Last@eyebuydirect.comDoe@eyebuydirect.com
8%
First-Last@eyebuydirect.comJohn-Doe@eyebuydirect.com
4%

Frequently Asked Questions

Where is Eyebuydirect's headquarters located?

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Eyebuydirect's main headquarters is located at 177 East Colorado Boulevard Pasadena, California 91105 United States. The company has employees across 4 continents, including AsiaNorth AmericaEurope.

What is Eyebuydirect's phone number?

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You can contact Eyebuydirect's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Eyebuydirect's official website and social media links?

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Eyebuydirect's official website is eyebuydirect.com and has social profiles on LinkedIn.

What is Eyebuydirect's NAICS code?

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Eyebuydirect's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Eyebuydirect have currently?

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As of May 2026, Eyebuydirect has approximately 90 employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include Ceo: S. J.Human Resources Director (head Of Hr): 寻.Senior It Director: J. Q.. Explore Eyebuydirect's employee directory with LeadIQ.

What industry does Eyebuydirect belong to?

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Eyebuydirect operates in the Retail Apparel and Fashion industry.

What technology does Eyebuydirect use?

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Eyebuydirect's tech stack includes Microsoft AdvertisingHotjarSnowplowGravatarAdobe PhotoshopOneSignalAlgoliaAddThis.

What is Eyebuydirect's email format?

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Eyebuydirect's email format typically follows the pattern of First@eyebuydirect.com. Find more Eyebuydirect email formats with LeadIQ.

When was Eyebuydirect founded?

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Eyebuydirect was founded in 2005.

Eyebuydirect

Retail Apparel and FashionCalifornia, United States51-200 Employees

There are 2.2 billion people worldwide, suffering from uncorrected vision. Our founder, Roy Hessel, saw no reason that a pair of glasses should cost them hundreds of dollars—especially considering how inexpensive they are to make. In 2005, Eyebuydirect was created with one goal in mind: affordable eyewear for everyone. 

Our vertically integrated business model allows us to oversee the whole manufacturing process. From concept, to design, to our lens lab, every step is tailored to our core values and enables us to pass the savings on to our customers. 

With frames starting from as little as $6, we make it possible for everyone to have access to affordable eyewear. Our in-house brand, RFLKT, boasts our most fashionable frames and our new collections keep you up to date with the latest trends in eyewear.

Section iconCompany Overview

Headquarters
177 East Colorado Boulevard Pasadena, California 91105 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Eyebuydirect's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Eyebuydirect's revenue is estimated to be in the range of $50M$100M

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