Growing Licensing Portfolio Eyeking has established licensing partnerships with well-known brands such as Salt Life, Hobie, HyperX Gaming, and Rae Dunn, indicating opportunities to expand their brand collaborations and attract brands seeking quality eyewear licensing deals.

Recent Brand Launches The launch of Rae Dunn Eyewear in 2021 demonstrates Eyeking’s ability to successfully introduce and develop new product lines, presenting potential for partnerships with artists and niche brands looking for innovative eyewear licensing and private label options.

Regional Presence Located in Hauppauge, New York, Eyeking’s regional presence in the US serves as a strategic base for targeting North American retailers and brands, with potential to broaden distribution channels and explore cross-border collaborations.

Mid-Market Revenue With revenue estimated between $25 million and $50 million and a workforce of 51-200 employees, Eyeking offers a sizable platform for B2B sales opportunities, especially for suppliers of raw materials, manufacturing equipment, and wholesale distribution partners.

Industry Trends Alignment Eyeking’s focus on award-winning design and private label manufacturing aligns with current market trends favoring personalized and branded eyewear, suggesting opportunities for targeted marketing to retailers looking for differentiated product offerings.