Eyes Right Optical Email Format

Retail Apparel and FashionVictoria, Australia11-50 Employees

Eyes Right Optical is an Australian wholesaler and distributor focused on eyewear designed for mid to high-end markets. Its portfolio includes a range of brands such as FACE A FACE PARIS, ProDesign Denmark, WOOW, KILSGAARD, KOALI, OGA, LIGHTEC, NOMAD, MARIUS MOREL, 1880 MOREL, KENSIE, and VERA WANG, positioning it as a specialized supplier to optical retailers seeking premium, fashion-oriented eyewear. Based in Ferntree Gully, Victoria, the family-owned business was founded in 1992 and transitioned to the second generation in 2018, reflecting long-standing involvement and continuity in its operations. The company emphasizes IT capabilities and service quality as part of its market approach, and has pursued initiatives such as launching a new sustainable eyewear brand project, indicating a strategy to expand its product offerings beyond traditional lines. Its target customers are retailers within Australia looking for designers and award-winning products, with emphasis on delivering strong customer service through an experienced distribution network. A recent development noted is the introduction of a new brand, Project Green, described as a sustainable eyewear line, signaling ongoing product diversification within its wholesale distribution model.

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