Insights

Sustainable Vision Eyes Right Optical is actively pursuing sustainability with Project Green, positioning the brand as the ‘Tesla of sustainable eyewear’ which opens doors to partnerships with eco-focused retailers, designers, and material suppliers willing to collaborate on sustainable collections.

Portfolio Growth With a diverse brand roster including FACE A FACE PARIS, ProDesign, WOOW, and NOMAD among others, there are opportunities to cross-sell to existing eyewear retailers and to widen distribution channels for mid to high-end optical brands targeting fashion-forward consumers.

Strategic Hiring Recent recruitment of William Morris signals expansion in sales and account management; leverage this growth to identify new wholesale clients, regional retailers, and expanded e-commerce partnerships seeking premium eyewear lines and strong after-sales support.

Tech-Driven Advantage Modern IT capabilities and a strong online-enabled distribution approach can be highlighted to potential trade customers seeking efficient order processing, robust digital merchandising, and reliable logistics for premium eyewear brands.

Financial Opportunity Revenue in the mid-range, with global-brand partnerships and award-winning customer service, suggests a compelling case for distributors and retailers looking to diversify with established fashion-forward eyewear lines and scalable wholesale terms.

Similar companies to Eyes Right Optical

Eyes Right Optical Tech Stack

Eyes Right Optical uses 8 technology products and services including Facebook Pixel, cdnjs, Cart Functionality, and more. Explore Eyes Right Optical's tech stack below.

  • Facebook Pixel
    Analytics
  • cdnjs
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Swiper
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

Eyes Right Optical's Email Address Formats

Eyes Right Optical uses at least 1 format(s):
Eyes Right Optical Email FormatsExamplePercentage
FLast@eyesright.com.auJDoe@eyesright.com.au
93%
First@eyesright.com.auJohn@eyesright.com.au
7%

Frequently Asked Questions

Where is Eyes Right Optical's headquarters located?

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Eyes Right Optical's main headquarters is located at po Box 62 Ferntree Gully, Victoria 3156 Australia. The company has employees across 3 continents, including OceaniaEuropeAsia.

What is Eyes Right Optical's official website and social media links?

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Eyes Right Optical's official website is eyesright.com.au and has social profiles on LinkedIn.

What is Eyes Right Optical's NAICS code?

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Eyes Right Optical's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Eyes Right Optical have currently?

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As of June 2026, Eyes Right Optical has approximately 16 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Head Of Sales: P. H.Managing Director: G. W.Managing Director: M. W.. Explore Eyes Right Optical's employee directory with LeadIQ.

What industry does Eyes Right Optical belong to?

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Eyes Right Optical operates in the Retail Apparel and Fashion industry.

What technology does Eyes Right Optical use?

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Eyes Right Optical's tech stack includes Facebook PixelcdnjsCart FunctionalitySwiperModernizrFloating UIBootstrapNginx.

What is Eyes Right Optical's email format?

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Eyes Right Optical's email format typically follows the pattern of FLast@eyesright.com.au. Find more Eyes Right Optical email formats with LeadIQ.

When was Eyes Right Optical founded?

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Eyes Right Optical was founded in 1992.
Eyes Right Optical logo

Eyes Right Optical

Retail Apparel and FashionVictoria, Australia11-50 Employees

Eyes Right Optical is an Australian wholesaler and distributor focused on eyewear designed for mid to high-end markets. Its portfolio includes a range of brands such as FACE A FACE PARIS, ProDesign Denmark, WOOW, KILSGAARD, KOALI, OGA, LIGHTEC, NOMAD, MARIUS MOREL, 1880 MOREL, KENSIE, and VERA WANG, positioning it as a specialized supplier to optical retailers seeking premium, fashion-oriented eyewear. Based in Ferntree Gully, Victoria, the family-owned business was founded in 1992 and transitioned to the second generation in 2018, reflecting long-standing involvement and continuity in its operations. The company emphasizes IT capabilities and service quality as part of its market approach, and has pursued initiatives such as launching a new sustainable eyewear brand project, indicating a strategy to expand its product offerings beyond traditional lines. Its target customers are retailers within Australia looking for designers and award-winning products, with emphasis on delivering strong customer service through an experienced distribution network. A recent development noted is the introduction of a new brand, Project Green, described as a sustainable eyewear line, signaling ongoing product diversification within its wholesale distribution model.

Section iconCompany Overview

Headquarters
po Box 62 Ferntree Gully, Victoria 3156 Australia
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1992
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Eyes Right Optical's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Eyes Right Optical's revenue is estimated to be in the range of $1M$10M

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