Insights

Sustainable Growth Eyes Right Optical is expanding with a new brand focus on sustainable eyewear through Project Green, presenting a potential channel to co-create eco-friendly collections and drive sustainability-aligned partnerships with retailers and conservation-minded consumers.

Portfolio Strength A diversified brand lineup including FACE A FACE PARIS, ProDesign, KOALI, NOMAD and others positions Eyes Right Optical to cross-sell premium frames to mid-to-high end retailers, opening opportunities to expand partnerships across multiple boutique and department stores.

Digital & IT Edge Market-leading IT capabilities and a tech-forward distribution approach (e.g., ecommerce cart functionality, Facebook Pixel, Brevo, jQuery) suggest potential to upsell digital marketing services, data-driven assortment, and enhanced online B2B ordering experiences for retail clients.

Recent Leadership New leadership added in 2023 (William Morris) alongside a strong family-led succession, signaling continuity and momentum for strategic initiatives that can be aligned with key accounts and channel expansion efforts.

Financial Opportunity With revenue in the low-to-mid multi-million range and global supplier reach, Eyes Right Optical can target scalable partnerships with mid-market retailers and chains seeking premium eyewear assortments and international brands.

Eyes Right Optical Tech Stack

Eyes Right Optical uses 8 technology products and services including Facebook Pixel, jsDelivr, Cart Functionality, and more. Explore Eyes Right Optical's tech stack below.

Facebook Pixel

Analytics

jsDelivr

Content Delivery Network

Cart Functionality

E-commerce

Microsoft 365

jQuery

Javascript Libraries

Brevo

Live Chat

Animate.css

UI Frameworks

Apache

Web Servers

Eyes Right Optical Email Formats	Example	Percentage
FLast@eyesright.com.au	JDoe@eyesright.com.au	93%
First@eyesright.com.au	John@eyesright.com.au	7%

Eyes Right Optical Email Formats

Example

Percentage

FLast@eyesright.com.au

JDoe@eyesright.com.au

93%

First@eyesright.com.au

John@eyesright.com.au

Frequently Asked Questions

What is Eyes Right Optical's official website and social media links?

Eyes Right Optical's official website is eyesright.com.au and has social profiles on LinkedIn.

How much revenue does Eyes Right Optical generate?

As of August 2026, Eyes Right Optical's annual revenue is estimated to be $1M - $10M.

What is Eyes Right Optical's NAICS code?

Eyes Right Optical's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Eyes Right Optical have currently?

As of August 2026, Eyes Right Optical has approximately 16 employees across 3 continents, including Oceania, Europe and Asia. Key team members include Head Of Sales: P. H., Managing Director: M. W. and Managing Director: G. W. Explore Eyes Right Optical's employee directory with LeadIQ.

What industry does Eyes Right Optical belong to?

Eyes Right Optical operates in the Retail Apparel and Fashion industry.

What technology does Eyes Right Optical use?

Eyes Right Optical's tech stack includes Facebook Pixel, jsDelivr, Cart Functionality, Microsoft 365, jQuery, Brevo, Animate.css and Apache.

What is Eyes Right Optical's email format?

Eyes Right Optical's email format typically follows the pattern of FLast@eyesright.com.au. Find more Eyes Right Optical email formats with LeadIQ.

When was Eyes Right Optical founded?

Eyes Right Optical was founded in 1992.

Eyes Right Optical

Q: What is Eyes Right Optical's official website and social media links?

Eyes Right Optical's official website is eyesright.com.au. Eyes Right Optical has social profiles on LinkedIn.

Q: How many employees does Eyes Right Optical have currently?

Eyes Right Optical has approximately 16 employees.

Q: What technology does Eyes Right Optical use?

Eyes Right Optical's tech stack includes Leaflet, Brevo, jQuery CDN, Google Tag Manager, Swiper.

Q: What is Eyes Right Optical's NAICS code?

Eyes Right Optical's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionVictoria, Australia11-50 Employees

Eyes Right Optical is an Australian wholesaler and distributor focused on eyewear designed for mid to high-end markets. Its portfolio includes a range of brands such as FACE A FACE PARIS, ProDesign Denmark, WOOW, KILSGAARD, KOALI, OGA, LIGHTEC, NOMAD, MARIUS MOREL, 1880 MOREL, KENSIE, and VERA WANG, positioning it as a specialized supplier to optical retailers seeking premium, fashion-oriented eyewear. Based in Ferntree Gully, Victoria, the family-owned business was founded in 1992 and transitioned to the second generation in 2018, reflecting long-standing involvement and continuity in its operations. The company emphasizes IT capabilities and service quality as part of its market approach, and has pursued initiatives such as launching a new sustainable eyewear brand project, indicating a strategy to expand its product offerings beyond traditional lines. Its target customers are retailers within Australia looking for designers and award-winning products, with emphasis on delivering strong customer service through an experienced distribution network. A recent development noted is the introduction of a new brand, Project Green, described as a sustainable eyewear line, signaling ongoing product diversification within its wholesale distribution model.

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