EyeSee

Market ResearchFlanders, Belgium51-200 Employees

EyeSee is a market research partner that uses technology-enabled methods to generate predictive insights for shopper behavior, advertising impact, product innovation, and e-commerce optimization. Based in Ghent in the Flanders region of Belgium, it serves consumer packaged goods brands, healthcare innovators, and media organizations, and operates across more than 50 countries with hubs in New York, London, Paris, Antwerp, Mexico City, Belgrade, and Singapore.

The company structures its approach around three pillars: a comprehensive mix-method framework that blends implicit and explicit techniques to deliver 360-degree, predictive insights; realistic testing environments created by in-house design teams that simulate stores, social platforms, and e-commerce sites to capture authentic consumer behavior; and dedicated insights experts who translate data into actionable guidance. Its core testing offerings span packaging, planograms, claims, social media ads, TV commercials, and e-commerce sites. In February 2025 EyeSee announced a strategic partnership with Veylinx.

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