Brand Expansion Leverage Ezaki Glico USA’s active West Coast and broader US presence to pursue co-branded promotions and cross-category retail partnerships, capitalizing on popular Pocky and new flavors such as Pocky Peanut Butter promoted at major trade shows.

Packaging Refresh Capitalize on the June 2026 vivid Pocky packaging rollout by offering retailers limited-edition in-store displays, bundled samplers, and regional flavor experiments to drive impulse buys and edge out competitors during seasonal promotions.

Supply Chain Resilience Prepare contingency and redundancy services for retailers in light of recent shipment delays caused by a logistics partner cyberattack, offering prioritized fulfillment options, digital order tracking, and accelerated replenishment programs.

New Flavor Opportunities Position for piloting and scaling new product introductions such as Pocky Peanut Butter and Cotote frozen snacks by targeting family-friendly channels, convenience stores, and specialty grocers seeking innovative snacking options.

Industry Engagement Leverage participation in major trade events like the Sweets & Snacks Expo to secure speaking slots, press coverage, and retailer matchmaking, turning attendance into measurable sales opportunities and catalog updates.