Sustainable tourism Fáilte Ireland is actively funding and promoting regenerative tourism and sustainable travel initiatives, with recent investments in projects like Zipit Forest Adventures and Burtown House through its Regenerative Tourism and Placemaking Scheme, signaling opportunities to pitch eco-friendly experiences, green certifications, and impact marketing collaborations.

Destinations growth The organization is developing destination and experience plans in multiple regions (for example Carlow) and partnering with local councils, creating a channel for co-branded regional campaigns, stakeholder workshops, and data-driven product development that can be leveraged for regional tourism packages.

Education & safety Recent launches of online learning modules for outdoor activity events emphasize a focus on safe, responsible, and sustainable event planning, presenting opportunities to offer complementary training platforms, certification programs, or event-management tools tailored to tourism operators.

Public–private collaboration Fáilte Ireland collaborates with government departments and local authorities, creating potential sales paths for technology, marketing, or hospitality solutions that align with public-sector procurement cycles and multi-stakeholder tourism initiatives.

Digital marketing & data With a tech stack that includes Microsoft Dynamics 365 and analytics tools, there is potential to upsell integrated marketing, CRM, and data- driven insights services to streamline national tourism campaigns, partner coordination, and performance measurement.