Strategic Partnerships Tourism Ireland maintains active collaborations with major transit hubs and trade events, including a Dublin Airport partnership for Routes Asia and involvement in Meitheal. This creates opportunities to offer co-branded marketing programs, sponsorships, and lead-generation collaborations with airlines, airports, and tour operators in key markets.

Funding Leverage The organization has engaged with government-backed initiatives to promote Irish brands abroad through innovation funding. This opens doors for co-funded marketing pilots, cross-border campaigns, and grant-backed programs to accelerate travel demand in priority markets such as North America.

Analytics & ROI The tech stack includes Power BI and tracking tags, signaling a data-driven approach to campaign performance. This presents an opportunity to offer advanced analytics services, ROI dashboards, attribution modeling, and optimization programs across markets.

Global Reach With offices and teams in multiple markets across North America and Europe, Tourism Ireland can deploy multi-market campaigns with localized content and a unified strategy, enabling packaged B2B deals with partners like airlines, hotels, and events organizers.

Credibility Advantage Recent awards and top European ranking amplify credibility for premium sponsorships, media buys, and exclusive events, helping to shorten sales cycles and justify higher ROI campaigns for corporate partners seeking Ireland as a premier leisure and business destination.