F-10 Creative Employee Directory

HospitalityCalifornia, United States51-200 Employees

Foundation 10 is a Palm Springs-based hospitality group that operates four restaurants and a hotel. The portfolio includes Cheeky’s, Birba, Mr. Lyons, and Alcazar, and the group is led by local chef, restaurateur, and hotelier Tara Lazar. It emphasizes a diverse, adventurous culture shaped by people, food, drink, art, music, design, and travel, and it pursues small-farm cuisine with locally sourced ingredients whenever possible.

Its offerings target a broad mix of diners—from food enthusiasts to casual visitors, including young creatives and traditionalists, as well as locals and travelers seeking a varied experience. Positioned within the hospitality sector, Foundation 10 aims to deliver simple, fresh food and handcrafted cocktails from start to finish, emphasizing unpretentious, thoughtfully prepared dishes and a wide range of choices.

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