FabFitFun Email Format
Consumer ServicesCalifornia, United States201-500 Employees
FabFitFun is a consumer services company based in Los Angeles, California, operating as a lifestyle membership and shopping platform. Founded in 2010 by co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, its flagship offering is the FabFitFun Box, a seasonally curated assortment across beauty, fashion, fitness, wellness, home, and tech. In addition to the Box, FabFitFun provides year-round perks to members through an online community, members-only shopping experiences, and exclusive digital content. The company employs roughly 201 to 500 people and reports revenue in the range of $500 million to $1 billion. It has pursued expansion through acquisitions, including the 2024 acquisition of PupBox from Petco and the 2026 acquisition of Paya Health LLC, to broaden into wellness and ingestible beauty.