Collaborative partnerships FabFitFun has a track record of successful partnerships, such as collaborating with Pat McGrath for limited-edition box drops. Exploring collaborations with beauty, fashion, wellness, or tech brands can open up new sales opportunities and enhance product offerings.

Strategic acquisitions Through acquisitions like PupBox from Petco, FabFitFun expands its product portfolio and market reach. Identifying complementary businesses in the lifestyle, pet, or subscription services sectors can lead to strategic acquisitions that bolster sales growth.

Seasonal offerings The launch of seasonal advent calendars and limited-edition boxes presents opportunities to leverage the seasonal trend and create targeted marketing campaigns around special occasions like Mother's Day and holidays. Tailoring promotions around seasonal offerings can drive sales and engagement.

Exclusive member perks FabFitFun offers exclusive perks to its members, including members-only shopping experiences and online community access. Leveraging this exclusivity to create VIP sales events or personalized shopping experiences can increase member retention and drive sales through membership upgrades.

Tech-enabled sales initiatives With a tech stack that includes Twitter Ads, React, and Python, FabFitFun has the tools for innovative sales initiatives. Leveraging technology for targeted advertising, personalized recommendations, or interactive shopping experiences can enhance sales effectiveness and customer engagement.