Fable Data Employee Directory

Data Infrastructure and AnalyticsEngland, United Kingdom11-50 Employees

Fable Data operates in the data infrastructure and analytics space by directly sourcing anonymous pan-European consumer spend data from banks and card issuers. It enriches this data in real time, transforming raw information into analyses and insights that reflect current consumer behavior. The resulting snapshot enables clients to see where people are spending on the high street, how spending patterns are evolving, and which brands are gaining or losing momentum.

Its client base spans businesses, governments, investors, and academic institutions seeking to understand trends and potential challenges—information that supports more informed decision-making. Based in London with a small to mid-sized team, the company notes collaborations with institutions such as HM Treasury, the Bundesbank, the IMF, and Oxford University. In July 2023, it was recognized with a joint award from the Office for Statistics Regulation and the Royal Statistical Society for statistical excellence in trustworthiness, quality, and value.

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