Insights

Growing Pet Market Fable operates within the rapidly expanding pet services industry, with a focus on innovative gear that enhances pet and owner experiences. This presents opportunities to offer complementary products or services tailored to pet wellness and outdoor exploration markets.

Tech-Driven Solutions The company's utilization of advanced e-commerce and analytics technologies indicates a focus on seamless online shopping experiences and data-driven marketing, suggesting potential for partnerships in digital marketing tools, customer engagement platforms, or supply chain optimization solutions.

Investment and Funding Growth With recent venture backing and relatively modest revenue figures, Fable is likely seeking strategic partners to accelerate growth, expand product lines, or enhance brand awareness, offering sales opportunities across funding, branding, and product development solutions.

Alignment with Industry Trends Fable’s positioning toward innovative pet gear aligns with market trends emphasizing sustainability, functionality, and customer engagement, creating opportunities for eco-friendly materials, smart technology integrations, or pet health focus products.

Collaborative Potential Given its location in New York and its lean team size, Fable might benefit from solutions that support quick expansion, localized marketing, and efficient operations, making it a promising prospect for SaaS platforms, marketing agencies, or distribution partnerships aimed at scaling startups.

fable Tech Stack

fable uses 8 technology products and services including Facebook Pixel, Amazon S3, Cloudflare, and more. Explore fable's tech stack below.

  • Facebook Pixel
    Analytics
  • Amazon S3
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Envoy
    Load Balancers
  • Stripe
    Payment Processing
  • Recharge
    Payment Processing
  • Amazon Pay
    Payment Processing
  • OpenResty
    Web Servers

Media & News

fable's Email Address Formats

fable uses at least 1 format(s):
fable Email FormatsExamplePercentage
First@fablepets.comJohn@fablepets.com
50%
First@fablepets.comJohn@fablepets.com
50%

Frequently Asked Questions

Where is fable's headquarters located?

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fable's main headquarters is located at 928 Broadway Suite 1105b New York, New York United States. The company has employees across 2 continents, including North AmericaAsia.

What is fable's stock symbol?

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fable is a publicly traded company; the company's stock symbol is SMHX.

What is fable's official website and social media links?

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fable's official website is fablepets.com and has social profiles on LinkedInCrunchbase.

What is fable's NAICS code?

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fable's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does fable have currently?

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As of March 2026, fable has approximately 9 employees across 2 continents, including North AmericaAsia. Key team members include Chief Of Staff: E. R. V.Chief Of Staff: E. R.Co-Founder & Ceo: J. C.. Explore fable's employee directory with LeadIQ.

What industry does fable belong to?

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fable operates in the Pet Services industry.

What technology does fable use?

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fable's tech stack includes Facebook PixelAmazon S3CloudflareEnvoyStripeRechargeAmazon PayOpenResty.

What is fable's email format?

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fable's email format typically follows the pattern of First@fablepets.com. Find more fable email formats with LeadIQ.

How much funding has fable raised to date?

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As of March 2026, fable has raised $8.9M in funding. The last funding round occurred on Dec 21, 2021 for $8.9M.

When was fable founded?

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fable was founded in 2019.

fable

Pet ServicesNew York, United States2-10 Employees

Fable is a fast-growing, venture-backed animal wellness brand based in New York. We design gear that solves problems for you and your pet, so the two of you can enjoy exploring the world together.

Section iconCompany Overview

Headquarters
928 Broadway Suite 1105b New York, New York United States
Stock Symbol
SMHX
NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $8.9M

    fable has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Dec 21, 2021 in the amount of $8.9M.

  • $1M$10M

    fable's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $8.9M

    fable has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Dec 21, 2021 in the amount of $8.9M.

  • $1M$10M

    fable's revenue is estimated to be in the range of $1M$10M

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