Insights

Growth andFunding Target potential partnerships with venture-backed pet wellness brands similar to Fable to expand co-branded product lines and cross-promotions, leveraging their recent growth and outside funding to justify joint marketing investments.

TechStackLeveraging Use Fable's current technology footprint as a baseline for integrations with marketing and ecommerce platforms (Microsoft Advertising, Snowplow, iCIMS, Mailchimp, Mautic, AfterPay, Amazon Pay, Piwik PRO Core) to propose seamless data-enabled campaigns, loyalty programs, and streamlined checkout experiences for partner ecosystems.

MarketPositioning Position to strategic distributors and retailers in the pet services space by highlighting Fable’s fast-growing, venture-backed narrative and NY-based branding to unlock premium shelf space, co-marketing budgets, and exclusive product launches.

RevenueExpansion Identify opportunities to upsell bundled gear or subscription wellness services to existing customers and explore B2B partnerships with pet care providers and niche retailers to accelerate revenue scale beyond the current 1–10 million range.

GlobalTrends Leverage rising AI and semiconductor market optimism signals to frame Fable as an innovative, tech-forward pet brand, aligning with partners and retailers pursuing cutting-edge, data-driven customer experiences and digital-first shopping trends.

Similar companies to fable

fable Tech Stack

fable uses 8 technology products and services including Microsoft Advertising, Snowplow, iCIMS, and more. Explore fable's tech stack below.

Media & News

fable's Email Address Formats

fable uses at least 1 email format:
fable Email FormatsExamplePercentage
First@fablepets.comJohn@fablepets.com
100%

Frequently Asked Questions

What is fable's stock symbol?

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fable is a publicly traded company; the company's stock symbol is SMHX.

What is fable's official website and social media links?

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fable's official website is fablepets.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does fable generate?

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As of August 2026, fable's annual revenue is estimated to be $1M - $10M.

What is fable's NAICS code?

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fable's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does fable have currently?

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As of August 2026, fable has approximately 9 employees across 1 continents, including North America. Key team members include Chief Of Staff: E. R., Lead Software Engineer, Chief Architect: Y. S. and Senior Data Scientist: K. O. Explore fable's employee directory with LeadIQ.

What industry does fable belong to?

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fable operates in the Pet Services industry.

What technology does fable use?

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fable's tech stack includes Microsoft Advertising, Snowplow, iCIMS, Mailchimp, Mautic, AfterPay, Amazon Pay and Piwik PRO Core.

What is fable's email format?

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fable's email format typically follows the pattern of First@fablepets.com. Find more fable email formats with LeadIQ.

How much funding has fable raised to date?

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As of August 2026, fable has raised $8.9M in funding. The last funding round occurred on Jan 21, 2022 for $8.9M.

When was fable founded?

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fable was founded in 2019.
fable logo

fable

Pet ServicesNew York, United States2-10 Employees

Fable is a pet services company headquartered in New York, located at 928 Broadway Suite 1105b, New York, NY, United States. The company has a small workforce, with 2 to 10 employees. It is described as a venture-backed, fast-growing animal wellness brand based in New York. Fable designs gear intended to address problems faced by both pets and their owners, facilitating shared exploration. Public disclosures indicate revenue in the range of $1 million to $10 million and total funding of about $8.9 million.

Section iconCompany Overview

Stock Symbol
SMHX
NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $8.9M

    fable has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Jan 21, 2022 in the amount of $8.9M as a Series A.

  • $1M - $10M

    fable's revenue is estimated to be in the range of $1M - $10M

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