Luxury Market Position Fairmont Kea Lani's status as Hawai'i’s only all-suite and villa luxury resort presents an opportunity to target high-net-worth individuals and premium clientele seeking exclusive vacation experiences.

Sustainability Commitment The resort's LEED Silver certification and partnership with Treecovery Hawai'i highlight a strong sustainability focus, making it appealing to environmentally conscious guests and brands aligned with green initiatives.

Renovation & Expansion Recent launch of the Serenity Pool and ongoing restaurant renovations indicate active investment in amenities, allowing potential cross-promotions, premium offers, and enhanced guest experiences.

Community Engagement Participation in charitable events like the Maui Charity Walk and partnerships with local environmental groups demonstrate community integration, opening avenues for brand collaborations and regional marketing initiatives.

Digital & Tech Adoption Utilization of platforms like Microsoft Advertising and Docebo for digital marketing and training suggests opportunities for advanced marketing campaigns, loyalty programs, and personalized guest engagement strategies.