Local Market Presence Fairway Ford Lincoln has established a strong regional presence in Northern Illinois and Southern Wisconsin since 1988, indicating a loyal customer base and brand recognition that can be leveraged for targeted marketing and upselling opportunities.

Diverse Inventory The dealership's extensive used car inventory complements its new vehicle sales, presenting cross-selling and trade-in offers to existing customers seeking cost-effective options or vehicle upgrades.

Digital Engagement With a well-developed online platform and integration of analytics and marketing tools like Google Analytics and Tag Manager, there are opportunities to enhance online promotions and digital advertising to attract local consumers.

Financial Opportunities With revenues between $10M and $25M and a focus on sales, leasing, and service, there is potential to upsell financial products such as extended warranties, service plans, and auto financing to existing customers.

Market Positioning Being a certified A+ rated dealership with a long history, Fairway Ford Lincoln is well-positioned to appeal to customers seeking trustworthy and reputable automotive services, opening avenues for premium vehicle promotions and loyalty programs.