Advertising Optimization Fairway Subaru already allocates resources to Amazon Advertising and Facebook, suggesting an opportunity to deepen multi-channel campaigns, test creative, improve audience targeting, and implement attribution to optimize ROAS across search, social, and display for vehicle sales and service bookings.

Web Experience Their tech stack includes Unpkg, Webpack, Preact, Onsen UI, indicating a modern web app footprint; propose offering site performance optimization, mobile-first redesign, and component-driven UI improvements to increase online leads and scheduling conversions.

SMB Growth Enablement With 11-50 employees and revenue in the 10-25 million range, operational efficiency and scalable sales processes are critical; propose CRM/marketing automation, lead routing, appointment scheduling, and service marketing to boost dealership throughput.

Local Market Focus Located in Hazleton, Pennsylvania, there is likely local demand for Subaru vehicles and service; propose local SEO, Google Business Profile optimization, geo-targeted ads, and community engagement to capture local leads and drive shop visits.

Data-Driven Partnerships Using Google Workspace and ad platforms could be leveraged to build dashboards and performance reporting; propose analytics setup, dashboards, and ongoing optimization to align marketing activities with sales KPIs.