Strategic partnership Formally leverage the recent My Gene Counsel partnership to co-sell or co-create digital genetic risk assessment tools, expanding reach to healthcare centers and accelerating adoption of FamGenix across clinics.

Expansion footprint Capitalize on the Fargo North Dakota office expansion and proximity to university and biotech ecosystems to target academic medical centers, regional health systems, and Genomics programs seeking integrated family health history solutions.

Funding momentum Position to engage buyers with the recent $500K LIFT funding and other public grants as proof of scale potential, aligning piloted implementations or joint grant-funded projects with health systems and research centers.

Clinical workflow Highlight seamless integration with clinician workflows via the provider portal, auto-generated pedigrees, and risk modeling to appeal to health systems prioritizing electronic health record (EHR) compatibility and efficient genetics referrals.

Global security Emphasize mobile-friendly, regional data hosting (Canada and EU) and compliance strength to attract international clinics or multi-region health networks needing robust data sovereignty for hereditary risk assessment.