Community partnerships Opportunity to expand corporate wellness and group membership programs through partnerships with local healthcare and faith-based organizations (Sanford Health, YMCA) to bundle wellness services, PT screenings, and cancer support memberships for broader employee wellness initiatives.

Non profit edge Leverage nonprofit status and mission to access targeted grant programs, donor sponsorships, and corporate social responsibility programs while offering subsidized or tiered membership packages appealing to local employers seeking ESG-aligned wellness offerings.

Eco initiatives Capitalize on the new eco-friendly towel service as a differentiator for sustainability-minded employers seeking green benefits and branded experiences, opening potential for milestone-based sponsorships or client engagement perks.

Tech-enabled services Utilize existing tech stack (WordPress, Shopify, analytics tools) to offer seamless corporate onboarding, member management, and analytics reporting for employers, enabling white-labeled wellness programs and performance metrics dashboards.

Scale opportunities With a mid-size footprint and revenue range indicating growth potential, target regional businesses and health systems for scalable corporate memberships, fitness challenges, and on-site or remote wellness programming in alignment with the facility’s expanded offerings.