Expansion through partnerships FamilyTreeDNA has demonstrated a proactive approach to partnerships, aligning with industry players like Othram, Inc. to access a significant database for law enforcement use. Leveraging such collaborations can open new avenues for sales growth and market reach.

Continuous product innovation With a history of launching new tests and platform enhancements, such as the mtDNA test and YDNA platform improvements, FamilyTreeDNA highlights a commitment to product innovation. This focus on introducing novel offerings can attract customers seeking cutting-edge genetic testing services, creating sales opportunities.

Tech-savvy operations The technology stack utilized by FamilyTreeDNA showcases a tech-savvy approach, including tools like Fusion Ads, Google Font API, and Microsoft IIS. Sales professionals can leverage the company's tech-oriented image to engage with clients looking for advanced, reliable DNA testing solutions.

Diverse testing services FamilyTreeDNA provides a wide range of testing services for ancestry exploration, including Y-DNA, mtDNA, and Autosomal DNA testing. This diverse portfolio offers sales professionals multiple entry points to engage with customers interested in exploring different aspects of their genetic heritage.

Positive customer feedback The launch of the FamilyTreeDNA Discover Beta platform with brand-new Y-DNA haplogroup reports has garnered overwhelmingly positive customer feedback. Leveraging this positive sentiment in sales pitches can enhance trust and credibility, potentially converting leads into loyal customers.