Insights

Growing Customer Base With over 2 million testers, FamilyTreeDNA has established a substantial and engaged customer base interested in genealogy and DNA testing services, presenting opportunities for cross-selling advanced genetic testing and related services.

Strategic Partnerships Recent collaborations with WikiTree and Othram demonstrate a focus on expanding data integration and law enforcement applications, indicating potential for selling data management, analytical tools, and specialized testing kits.

Innovative Projects The launch of initiatives like the mtDNA Tree of Humankind and Globetrekker signals ongoing investment in cutting-edge research that could benefit from advanced technology solutions, data analytics services, or educational content partnerships.

Expanding Tech Capabilities Major platform enhancements and new testing services presented in 2023 highlight an opportunity to promote scalable cloud solutions, cybersecurity, and user engagement tools to support continuous service improvement.

Financial Growth Potential Despite being a smaller company with revenues between $10M and $50M, FamilyTreeDNA’s innovation and recent strategic moves suggest potential for upselling premium testing packages, subscription models, or enterprise-level partnerships in the genealogy and forensic markets.

FamilyTreeDNA Tech Stack

FamilyTreeDNA uses 8 technology products and services including Rakuten Advertising, Facebook Pixel, WooCommerce, and more. Explore FamilyTreeDNA's tech stack below.

  • Rakuten Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • WooCommerce
    E-commerce
  • AngularJS
    Javascript Frameworks
  • React
    Javascript Frameworks
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Magnific Popup
    Web Tools And Plugins

Media & News

FamilyTreeDNA's Email Address Formats

FamilyTreeDNA uses at least 1 format(s):
FamilyTreeDNA Email FormatsExamplePercentage
First@familytreedna.comJohn@familytreedna.com
63%
FirstL@familytreedna.comJohnD@familytreedna.com
21%
First.Last@familytreedna.comJohn.Doe@familytreedna.com
9%
Last@familytreedna.comDoe@familytreedna.com
7%

Frequently Asked Questions

Where is FamilyTreeDNA's headquarters located?

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FamilyTreeDNA's main headquarters is located at 1445 North Loop West, #820 Houston, Texas 77008, US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is FamilyTreeDNA's phone number?

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You can contact FamilyTreeDNA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FamilyTreeDNA's official website and social media links?

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FamilyTreeDNA's official website is familytreedna.com and has social profiles on LinkedIn.

How much revenue does FamilyTreeDNA generate?

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As of October 2025, FamilyTreeDNA's annual revenue is estimated to be $3M.

What is FamilyTreeDNA's NAICS code?

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FamilyTreeDNA's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does FamilyTreeDNA have currently?

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As of October 2025, FamilyTreeDNA has approximately 55 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Head Of Research And Development: G. R.Vp Of Marketing: C. C.Vice President: D. R.. Explore FamilyTreeDNA's employee directory with LeadIQ.

What industry does FamilyTreeDNA belong to?

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FamilyTreeDNA operates in the Technology, Information and Internet industry.

What technology does FamilyTreeDNA use?

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FamilyTreeDNA's tech stack includes Rakuten AdvertisingFacebook PixelWooCommerceAngularJSReactreCAPTCHAGoogle Tag ManagerMagnific Popup.

What is FamilyTreeDNA's email format?

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FamilyTreeDNA's email format typically follows the pattern of First@familytreedna.com. Find more FamilyTreeDNA email formats with LeadIQ.

When was FamilyTreeDNA founded?

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FamilyTreeDNA was founded in 2000.
FamilyTreeDNA

FamilyTreeDNA

Technology, Information and InternetUnited States51-200 Employees

FamilyTreeDNA was created to help build connections, past and present. Founded in 2000, FamilyTreeDNA was the first company to offer direct-to-consumer DNA testing services for genealogy purposes. With over 2 million testers, FamilyTreeDNA provides a wide range of testing services for ancestry purposes, including Y-DNA, mtDNA, and Autosomal DNA testing.

Section iconCompany Overview

Headquarters
1445 North Loop West, #820 Houston, Texas 77008, US
Phone number
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2000
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    FamilyTreeDNA's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    FamilyTreeDNA's revenue is estimated to be in the range of $25M$50M

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