Non-league focus Fanbase has a proven track record working with non-league and lower-league football clubs, presenting a clear sales angle for expanding into community and amateur-supported teams seeking digital ticketing and fan engagement solutions.

Growing roster Recent client wins across diverse clubs and leagues (Redhill FC, Glasgow City FC, Rochdale AFC, Cornwall RFU, Essex Rebels, Partick Thistle) indicate active market traction and open doors for upsell opportunities such as enhanced analytics, marketing automation, and fan experiences.

Digital engagement Technology stack emphasizes web and analytics tools (Google Analytics, Tag Manager, React) enabling data-driven campaigns and personalized fan journeys, which can be packaged as scalable digital engagement and conversion optimization offerings.

Financial growth With revenue in the low millions and a modest funding round, there is potential to position Fanbase for partnerships with mid-market clubs seeking affordable, high-impact ticketing and engagement platforms that show rapid ROI.

Expansion potential A growing list of partnerships suggests capacity to onboard additional sports organizations, including rugby and women’s leagues, offering cross-sell of branded fan experiences, season ticket programs, and loyalty initiatives to broaden market reach.