Targeted Licensing Fanmade specializes in customizable products using licensed and independent designs, presenting a clear path to upsell partnerships with major brands and licensing opportunities to expand product categories and deepen shelf space across retailers.

Niche Market Focus With a small team and revenues under one million, there is potential to scale via targeted B2B outreach to mid-market brands seeking personalized, on-demand product experiences for fans, clubs, and franchises.

Platform as Value Their patented customization platform enables brand affinity and fan engagement, suggesting sales plays around co-branded collections, exclusive drops, and integrated storefronts powered by existing e-commerce infra.

Tech Stack Leverage Utilize their Shopify and modern front-end stack to propose turnkey integrations, pilot programs, and seamless migration for brands looking to offer customized merchandise without heavy development.

Competitive Positioning Position Fanmade as an agile, license-ready customization partner with a proven track record across major licenses, offering faster time-to-market and lower compliance risk compared to larger, less flexible platforms.