Sports loyalty leader Fanmaker serves 200+ professional teams and 115 NCAA programs, indicating a strong track record in loyalty programs, digital payments, and fan engagement which presents a scalable expansion opportunity into additional leagues, teams, and conferences seeking integrated loyalty and payments solutions.

Real time incentives The platform uses real-time data and automated incentives across loyalty, payments, menus, and sponsorships, creating cross-sell potential with sponsors and venue partners who want dynamic promotions, improved attendance, and sponsor activation tied to in-stadium experiences.

Revenue growth potential With annual revenue in the multi‑million range and a client base spanning major leagues to NCAA programs, there's opportunity to upsell premium features such as advanced analytics, expanded mobile wallet capabilities, and enhanced ticketing integrations to drive incremental revenue per team.

Technology stack fit Existing tech stack includes AWS, analytics, and marketing tools, signaling receptivity to deeper integrations with partner ecosystems, data security improvements, and potential to offer white‑labeled digital wallet and payments enhancements to scale across more teams.

Growth via partnerships Recent and ongoing partnerships like Summit League involvement suggest a pipeline for signing additional conference-wide or league‑level deals, enabling Fanmaker to accelerate sales cycles by targeting leagues and large associations together rather than individual teams.