Custom Inventory Access Leverage their specialty in rare and hard-to-find items by positioning as a partner for hard-to-find costumes and props for events, productions, and fundraisers. Offer curated sourcing services and fast fulfillment to differentiate from larger retailers.

Seasonal Demand Upsell Target their peak periods around Halloween, Christmas, and theme events with bundled costume rentals, bulk purchases, and limited-time discounts to boost average order value from small business, non-profit, and corporate clients.

Local Partnership Growth Expand collaborations with local organizations and venues (e.g., DANK Haus) for discounted rentals and exclusive catalogs, creating repeat partner programs that drive steady revenue and referrals in the Chicago area.

Small Biz Scale Opportunities Position as a cost-effective supplier for small teams and productions given their 2–10 employee size; offer white-glove services for corporate gifts, event branding, and theatrical productions to win mid-market contracts.

Digital Enablement Enhance online discovery and conversions by highlighting in-stock availability, custom-order capabilities, and a dedicated concierge for hard-to-find items; promote via targeted search and social channels to increase inbound inquiries.