Insights

Niche Market Focus Farm Focus Limited specializes in financial management solutions tailored specifically for farmers and growers, presenting an opportunity to cross-sell complementary agricultural technology products or services that enhance farm productivity and operational efficiency.

Recent Acquisition The company's acquisition by Vela Software Group indicates ongoing growth and potential for integrated technology offerings; engaging with them may open avenues for collaborative innovations or joint product development targeting the agricultural sector.

Partnership Expansion Their recent partnership with Wych Limited showcases a strategic move into open banking and data integration, suggesting readiness to adopt new financial data solutions and digital banking enhancements that can be leveraged for expanded financial tools.

Growth & Employment The recent hiring surge to increase headcount by 300 presents an opportunity to offer employee training, onboarding platforms, or productivity tools aimed at supporting their scaling operations in both New Zealand and the United States.

Revenue & Market Potential With revenue estimates between 1 million and 10 million dollars, Farm Focus is positioned for growth within the agricultural financial software space; engaging in upselling premium features or advanced automation solutions can capitalize on their expanding user base and market footprint.

Farm Focus Tech Stack

Farm Focus uses 8 technology products and services including Google Ads Conversion Tracking, Amazon Web Services, Google Fonts API, and more. Explore Farm Focus's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Priority Hints
    Performance
  • Material Design Lite
    UI Frameworks

Farm Focus's Email Address Formats

Farm Focus uses at least 2 format(s):
Farm Focus Email FormatsExamplePercentage
First.Last@crssoftware.co.nzJohn.Doe@crssoftware.co.nz
81%
First@crssoftware.co.nzJohn@crssoftware.co.nz
19%
First.Last@farmfocus.co.nzJohn.Doe@farmfocus.co.nz
80%
First@farmfocus.co.nzJohn@farmfocus.co.nz
20%

Frequently Asked Questions

Where is Farm Focus's headquarters located?

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Farm Focus's main headquarters is located at Masterton, Wellington 5810 New Zealand. The company has employees across 3 continents, including OceaniaNorth AmericaEurope.

What is Farm Focus's official website and social media links?

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Farm Focus's official website is farmfocus.co.nz and has social profiles on LinkedIn.

What is Farm Focus's NAICS code?

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Farm Focus's NAICS code is 5112 - Software Publishers.

How many employees does Farm Focus have currently?

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As of April 2026, Farm Focus has approximately 43 employees across 3 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: M. A.Head Of Australia - Consultant: B. R.Head Of Operations: G. S.. Explore Farm Focus's employee directory with LeadIQ.

What industry does Farm Focus belong to?

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Farm Focus operates in the Software Development industry.

What technology does Farm Focus use?

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Farm Focus's tech stack includes Google Ads Conversion TrackingAmazon Web ServicesGoogle Fonts APIjQuery MigratePolyfillUnderscore.jsPriority HintsMaterial Design Lite.

What is Farm Focus's email format?

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Farm Focus's email format typically follows the pattern of First.Last@crssoftware.co.nz. Find more Farm Focus email formats with LeadIQ.

When was Farm Focus founded?

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Farm Focus was founded in 1981.

Farm Focus

Software DevelopmentWellington, New Zealand11-50 Employees

Here at Farm Focus, we're revolutionising financial management for farmers and growers. Our suite of tools is designed to put control back in the hands of those who work the land. By gaining a comprehensive understanding of your financial standing, you'll be equipped to make well-informed decisions that drive your business forward.

In today's dynamic agricultural landscape, uncertainty and opportunities abound. Our solutions provide the clarity and confidence you need to navigate these challenges effectively, ensuring you're always poised to seize opportunities and mitigate risks.

With our platform, you can not only plan strategically but also manage your resources for sustainable success, ensuring the long-term viability of your agribusiness. Join us in shaping the future of agriculture with financial tools tailored to meet the demands of the modern era.

Section iconCompany Overview

Headquarters
Masterton, Wellington 5810 New Zealand
NAICS Code
5112 - Software Publishers
Founded
1981
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Farm Focus's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Farm Focus's revenue is estimated to be in the range of $1M$10M

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