Partnership Expansion Farm To People has established key partnerships with Baldor Specialty Foods and Plant Powered Metro New York, indicating a potential for collaborative sales efforts and cross-promotions to reach a wider audience.

Geographical Expansion The company expanded its offices to Philadelphia, signaling a strategic move to tap into new markets and potentially attract customers in a different geographical area, presenting an opportunity for localized sales strategies.

Tech-Enabled Sales By leveraging a robust tech stack including BugSnag, Google Analytics, Mailchimp, and more, Farm To People demonstrates a technology-forward approach that can be utilized for targeted marketing campaigns, customer segmentation, and personalized sales initiatives.

Sustainability Focus Through partnerships with organizations like the Sanitation Foundation to promote sustainability, Farm To People showcases a commitment to ethical sourcing and environmental consciousness, aligning with the growing consumer trend towards eco-friendly products and creating a sales opportunity through targeted messaging.

Market Differentiation In a competitive market with players like Nuts.com and NatureBox, Farm To People's emphasis on customizable farm shares, curated marketplace offerings, and in-office experiences provides a unique selling point that can be highlighted to attract customers looking for personalized shopping experiences and locally sourced products.