Award-Winning Brand Farmer Focus has been recognized multiple times in the industry and innovation awards, positioning the company as a reputable and trusted brand in the organic chicken market. Leveraging these accolades can be a compelling sales pitch to customers looking for high-quality and socially responsible food products.

Expansion and Growth With recent financing of $3.6 million and plans to increase processing capacity, Farmer Focus is primed for expansion. This growth presents an opportunity for sales professionals to target new markets and customers, tapping into the increased production capabilities to drive revenue growth.

Experienced Leadership Team The appointment of industry veteran Stephen Shepard as the chief executive officer and promotion of key executives like Kathryn Tuttle signals a strong leadership foundation at Farmer Focus. Leveraging the expertise and credibility of the leadership team can help sales reps build trust with clients and stakeholders, potentially opening doors to new partnerships and deals.

Sustainability Focus As the only 100% organic and humane-certified chicken company, Farmer Focus aligns with the growing consumer demand for sustainable and ethically sourced products. Sales professionals can leverage this unique selling point to target environmentally conscious consumers and businesses seeking responsible food sourcing practices.

Competitive Positioning By differentiating itself from similar companies through its focus on generational family farms and farmer empowerment, Farmer Focus stands out in a crowded market. Highlighting these distinctive factors in sales pitches can help capture the attention of customers looking for products with a unique and impactful story behind them.