Community Focus Farmers Bank & Trust operates across eight local communities in central Kansas and Overland Park, presenting opportunities to tailor financial products and services that meet regional needs, enhance customer engagement, and deepen community relationships.

Growth & Leadership Recent leadership promotions and new hires, such as the appointment of a Chief Operations Officer and a Business Development Officer, suggest the bank is investing in strategic growth initiatives, providing avenues to introduce innovative banking solutions and customer acquisition strategies.

Technology Stack Utilizing cloud services like Amazon Web Services and digital engagement tools such as Google Analytics indicates openness to adopting new technologies, which can be leveraged to offer advanced digital banking solutions and cybersecurity services.

Financial Profile With annual revenues between $10 million and $25 million, Farmers Bank & Trust presents a potential market for mid-tier banking solutions, risk management products, and scalable financial services designed for regional community banks with similar revenue scales.

Market Positioning Operating in a competitive landscape alongside banks of larger size and revenue, Farmers Bank & Trust can benefit from tailored business development efforts around niche lending, agricultural and energy finance, and localized financial products to strengthen its market position.