Large audience FEI governs global equestrian sports with a fan base of 750 million and 4,250 events, presenting substantial cross-sell opportunities for brands seeking broad reach in a high-engagement, affluent demographic.

Integrated partnerships Partnership packages offer onsite event visibility, broadcast and digital activation, brand storytelling, and corporate hospitality, enabling sponsors to create immersive experiences across multiple touchpoints.

Multi-discipline platform With eight disciplines and events like World Equestrian Games and World Cup series, there are varied sponsorship slots and content streams to tailor sponsorships to specific product lines or regional markets.

Strategic leadership changes Recent leadership mergers and new department heads signal a reorganized, potentially more streamlined sponsorship and partnerships approach, presenting opportunities to engage the FEI at higher decision-making levels.

Global events calendar Active participation in major events and forums (World Championships, FEI Awards, World Cup stops) creates predictable windows for targeted outreach, product launches, and hospitality-driven campaigns aligned with marquee moments.