Longevity and Experience Feelux Lighting has been operating since 1987, demonstrating a strong foothold in the lighting industry with a focus on small-scale lighting solutions, which indicates a well-established reputation and expertise in niche lighting design.
Market Positioning With annual revenues estimated between 10 to 25 million dollars and a dedicated workforce of up to 1000 employees, Feelux Lighting targets mid-market customers, offering room for expansion into larger projects or larger-scale commercial opportunities.
Product Focus Specializing in all aspects of lighting applications, Feelux’s comprehensive product solutions make it a versatile partner in architecture and planning projects, appealing to clients seeking tailored and innovative lighting designs.
Recent Leadership Addition The recent hire of Lori Smith suggests strategic growth and potential initiatives to enhance sales, customer engagement, or product development, indicating opportunities for sales teams to align with new leadership directions.
Digital Engagement Utilizing a modern tech stack including Microsoft 365, PHP, and web performance tools like New Relic, Feelux Lighting is positioned to leverage digital channels for outreach and customer engagement, presenting opportunities for targeted digital marketing efforts.