Blue Light Innovation Felix Gray specializes in high-quality Blue Light eyewear, positioning the company as a pioneer in Blue Light filtering technology. This innovation presents a lucrative opportunity to target individuals looking for superior eye protection in the digital age.
Partnership Expansion Recent partnerships with Extend, Inc. and PÜR indicate a focus on collaboration and expanding product offerings. Leveraging these alliances can open doors to new markets and customer segments, providing avenues for increased sales and brand visibility.
Tech-Driven Marketing Utilizing an advanced tech stack including Google Analytics Enhanced eCommerce and Shopify, Felix Gray demonstrates a commitment to data-driven marketing strategies. Leveraging these tools effectively can enhance customer engagement, optimize conversions, and boost sales performance.
Revenue Growth Potential With a revenue range of $0 - 10M and a funding of $1.8M, Felix Gray shows potential for growth and scalability. Targeted sales initiatives focused on expanding market share and increasing average order value can drive revenue growth and strengthen the company's financial health.
Competitive Advantage Compared to similar companies like Eyebuydirect and Warby Parker, Felix Gray's unique positioning in Blue Light eyewear offers a competitive advantage in a specialized niche. Capitalizing on this differentiation can attract discerning customers and drive sales growth through brand loyalty and market leadership.
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$10M$50M
396$50M$100M
501$100M$1B
11$10M
2.4K$100M$1BFelix Gray uses 8 technology products and services including Microsoft Advertising, Cloudflare Browser Insights, Google Analytics Enhanced eCommerce, and more. Explore Felix Gray's tech stack below.
| Felix Gray Email Formats | Percentage |
| First@shopfelixgray.com | 56% |
| Last@shopfelixgray.com | 20% |
| FirstL@shopfelixgray.com | 12% |
| FLast@shopfelixgray.com | 12% |
| Last@felixgray.com | 50% |
| First@felixgray.com | 25% |
| FLast@felixgray.com | 25% |
Retail Apparel and FashionNew York, United States11-50 Employees
No one filters Blue Light like we do. Felix Gray is home of the original, hardest-working, highest-quality Blue Light eyewear. Delivering on a promise to perform, so you can deliver on yours.
Company Overview
Funding & FinancialsFelix Gray has raised a total of $1.8M of funding over 5 rounds. Their latest funding round was raised on Dec 10, 2019 in the amount of $1.8M.
Felix Gray's revenue is in the range of $10M
Funding & FinancialsFelix Gray has raised a total of $1.8M of funding over 5 rounds. Their latest funding round was raised on Dec 10, 2019 in the amount of $1.8M.
Felix Gray's revenue is in the range of $10M
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