Strategic Partnerships Felix Gray has a history of forming strategic partnerships with companies like Extend and Purcachet, indicating a willingness to collaborate with businesses to expand market reach and product offerings.

Blue Light Eyewear Trend As the home of high-quality Blue Light eyewear, Felix Gray is positioned at the forefront of the growing trend towards eye protection from digital screens, presenting a lucrative opportunity to target consumers conscious of their eye health.

Award Recognition Receiving awards like the Junior Scientist award not only enhances Felix Gray's credibility but also opens doors to sales opportunities by showcasing the company's commitment to innovation and excellence.

Competitive Positioning Despite being smaller in size compared to industry giants like Warby Parker and Zenni Optical, Felix Gray's unique focus on Blue Light filtering eyewear sets it apart and appeals to niche customers seeking specialized eye protection solutions.

Potential Distribution Channels Exploring partnerships with tech companies such as those in the Tech Stack list or leveraging online advertising platforms like Microsoft Advertising and Facebook Pixel can provide Felix Gray with diverse distribution channels to enhance sales reach and visibility.