Diversified Product Offering With a wide range of products such as sign and graphics films, color change vinyls, automotive window tint, and printing equipment, Fellers has an opportunity to cross-sell to existing customers and attract new clients seeking one-stop solutions.

Tech Integration Potential Utilizing technology tools like Quickbooks Online, SAP, and Adobe Creative Suite can streamline operations and enhance customer experience. Tailoring tech solutions for clients could be a key selling point for Fellers.

Market Leader in Speed and Service Being a trusted leader in delivering fast and reliable service, Fellers can leverage its reputation to pitch speed and efficiency as a competitive edge, particularly to clients valuing quick turnarounds.

Untapped National Reach With nationwide warehouse locations and dedicated sales teams, Fellers can target new regions and geographies where competitors like 3M and Avery Dennison might not have as strong a presence, presenting expansion opportunities.

Competitive Pricing Strategy Given that competitors like 3M and Avery Dennison operate at larger scales, Fellers can adopt competitive pricing strategies to attract price-sensitive customers and expand market share through value-based selling.