Diversified Product Range Fellers has expanded beyond traditional sign and graphics films to include automotive window tint, paint protection film, and printing equipment, indicating opportunities to cross-sell complementary products like automotive accessories and printing supplies.

Strategic Acquisition The acquisition by American Pacific Group and recent leadership changes, including a new president, suggest potential for growth and modernization, opening doors for increased sales efforts in expanding market segments.

Strong Industry Presence With over 500 million dollars in revenue and nationwide warehouses, Fellers demonstrates a significant footprint in the wholesale market for sign, graphics, and related supplies, making it a prime target for expanding product lines and partnership opportunities.

Technological Integration Utilization of advanced software like SAP, QuickBooks, and analytics tools indicates a focus on operational efficiency, providing avenues to introduce new digital tools or services that enhance supply chain and inventory management.

Market Position & Recognition Receiving awards such as the M. Michael Meller Style Award and partnerships with manufacturers like Mactac reflect a reputable brand with industry recognition, presenting opportunities to leverage reputation in upselling premium or partnership-exclusive products.