Diverse Product Portfolio General Formulations offers a comprehensive range of pressure-sensitive media, including wide and narrow format digital, screen print, and offset print technologies. This broad product offering presents opportunities to cross-sell additional media types and expand existing customer accounts across various printing segments.

Global Manufacturing Presence With over 400,000 square feet of manufacturing space supporting customers in North America, Latin America, Asia Pacific, and Europe, the company demonstrates strong international reach. This suggests a potential to leverage their global logistics and supply chain capabilities to serve multinational clients or new markets.

Innovative Industry Engagement Recent collaborations with DuPont and product launches like holographic and conformable films indicate a focus on innovation. Targeting clients interested in cutting-edge, high-value graphics and specialty media could open new sales avenues in emerging application areas and specialty signage.

Recent leadership and product expansions Strategic promotions and new product launches such as GF 767 Sparkle Holographic film and GF 885AE RoughMark Cast signal an active growth strategy. Reaching out to existing industry contacts with tailored solutions based on these innovations could increase market penetration and upselling opportunities.

Digital and Content Strategy The launch of an improved website and the use of a variety of tech stacks show a focus on digital presence and marketing. This creates opportunities to engage prospects through targeted digital campaigns, detailed product information, and online channels, fostering lead generation and nurturing efforts.