Insights

Product Innovation General Formulations consistently introduces new pressure-sensitive media products such as GF 767 Sparkle Holographic film and GF 885AE RoughMark Cast vinyl, indicating ongoing product development efforts that could appeal to clients seeking cutting-edge printing materials.

Regional Expansion The recent appointment of a Canada sales manager and active participation in industry events suggest opportunities to target North American markets with tailored sales strategies and expanded regional outreach.

Industry Collaborations Partnerships with companies like Guy Harvey Inc. and DuPont demonstrate an openness to collaboration that can be leveraged to introduce co-branded or specialty products to a broader customer base.

Market Presence Participating in major print expos such as PRINTING United Expo 2025 positions General Formulations as an innovative brand, opening avenues for networking with companies in need of high-quality custom media.

Financial Performance With a robust revenue range and a sizable workforce, the company's financial stability and capacity for product innovation suggest a strong potential for upselling to existing clients and expanding into new market segments.

Similar companies to General Formulations

General Formulations Tech Stack

General Formulations uses 8 technology products and services including SQL, Shopify, WooCommerce, and more. Explore General Formulations's tech stack below.

SQL
Database
Shopify
E-commerce
WooCommerce
E-commerce
Google Fonts API
Font Scripts
Yoast SEO
Search Engines
Apache HTTP Server
Web Servers
Apache
Web Servers
Instagram Feed for WordPress
Widgets

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 1 format(s):

General Formulations Email Formats	Example	Percentage
FLast@generalformulations.com	JDoe@generalformulations.com	48%
Last@generalformulations.com	Doe@generalformulations.com	3%
FirstL@generalformulations.com	JohnD@generalformulations.com	1%
FLast@generalformulations.com	JDoe@generalformulations.com	48%

Frequently Asked Questions

What is General Formulations's phone number?

You can contact General Formulations's main corporate office by phone at

+1-616-887-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

What is General Formulations's NAICS code?

General Formulations's NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

As of December 2025, General Formulations has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Of Sales: A. B.Vice President - Purchasing And Production: D. C.Vice President Of Sales: M. M.. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

General Formulations's tech stack includes SQLShopifyWooCommerceGoogle Fonts APIYoast SEOApache HTTP ServerApacheInstagram Feed for WordPress.

What is General Formulations's email format?

General Formulations's email format typically follows the pattern of FLast@generalformulations.com. Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

General Formulations was founded in 1953.

General Formulations

Q: How many employees does General Formulations have currently?

General Formulations has approximately 201 employees.

Q: What technology does General Formulations use?

General Formulations's tech stack includes RSS, GTranslate, All in One SEO, JSON-LD, C#.

Printing ServicesMichigan, United States201-500 Employees

Headquartered in Sparta, Michigan, since 1953, General Formulations is a family-owned, global manufacturer of pressure-sensitive media. General Formulations offers a cross-platform portfolio of products for wide format digital, narrow format digital, screen print, and offset print technologies and is backed by an experienced technical, research & development, and sales teams. General Formulations' corporate headquarters has over 400,000 square feet of manufacturing and converting space to service the ever-growing needs of customers throughout the United States, Canada, Latin America, Asia Pacific, and Europe.