Insights

Growing Market Presence With a robust global manufacturing footprint spanning North America, Latin America, Asia Pacific, and Europe, General Formulations is well-positioned to expand its sales channels across diverse markets that demand pressure-sensitive media and print solutions.

Leadership Expansion Recent high-level hires, including regional and vice presidents of sales and purchasing, indicate a strategic focus on strengthening sales teams and enhancing customer engagement, presenting opportunities to introduce tailored solutions and locked-in partnerships.

Industry Collaborations Partnerships with industry leaders like Guy Harvey, Inc. and DuPont suggest an openness to innovative, high-profile collaborations, enabling targeted sales pitches around eco-friendly, artistic, and anti-graffiti print solutions.

Recent Industry Engagements Participation in major expos such as PRINTING United Expo and ISA Expo demonstrates active market outreach and provides platforms to showcase new product lines and forge relationships with potential clients in the printing and signage sectors.

Financial Stability A solid revenue range of 100 million to 250 million signifies a healthy financial position, making the company a dependable prospect for long-term strategic partnerships, especially with large enterprises seeking reliable media suppliers.

General Formulations Tech Stack

General Formulations uses 8 technology products and services including SQL, Shopify, WooCommerce, and more. Explore General Formulations's tech stack below.

  • SQL
    Database
  • Shopify
    E-commerce
  • WooCommerce
    E-commerce
  • Google Fonts API
    Font Scripts
  • Yoast SEO
    Search Engines
  • Apache HTTP Server
    Web Servers
  • Apache
    Web Servers
  • Instagram Feed for WordPress
    Widgets

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 1 format(s):
General Formulations Email FormatsExamplePercentage
FLast@generalformulations.comJDoe@generalformulations.com
94%
Last@generalformulations.comDoe@generalformulations.com
5%
FirstL@generalformulations.comJohnD@generalformulations.com
1%

Frequently Asked Questions

Where is General Formulations's headquarters located?

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General Formulations's main headquarters is located at 309 South Union Street Sparta, Michigan 49345 United States. The company has employees across 2 continents, including North AmericaEurope.

What is General Formulations's phone number?

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You can contact General Formulations's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

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General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

What is General Formulations's SIC code NAICS code?

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General Formulations's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

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As of April 2026, General Formulations has approximately 121 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: R. V.Vice President Of Sales: A. B.Vice President - Purchasing And Production: D. C.. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

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General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

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General Formulations's tech stack includes SQLShopifyWooCommerceGoogle Fonts APIYoast SEOApache HTTP ServerApacheInstagram Feed for WordPress.

What is General Formulations's email format?

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General Formulations's email format typically follows the pattern of FLast@generalformulations.com. Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

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General Formulations was founded in 1953.

General Formulations

Printing ServicesMichigan, United States51-200 Employees

Headquartered in Sparta, Michigan, since 1953, General Formulations is a family-owned, global manufacturer of pressure-sensitive media. General Formulations offers a cross-platform portfolio of products for wide format digital, narrow format digital, screen print, and offset print technologies and is backed by an experienced technical, research & development, and sales teams. General Formulations' corporate headquarters has over 400,000 square feet of manufacturing and converting space to service the ever-growing needs of customers throughout the United States, Canada, Latin America, Asia Pacific, and Europe.

Section iconCompany Overview

Headquarters
309 South Union Street Sparta, Michigan 49345 United States
Phone number
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
323 - Printing and Related Support Activities
Founded
1953
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    General Formulations's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    General Formulations's revenue is estimated to be in the range of $100M$250M

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