Insights

Expansion opportunities General Formulations operates a global manufacturing footprint with a 400,000 square foot HQ facility and serves US, Canada, Latin America, Asia Pacific, and Europe, indicating potential for cross-regional sales of new pressure-sensitive media and related services to expanding markets and existing distributors.

Training and certification GF launched GF Training & Certification with webinars and in-person workshops, presenting a sales path to upsell professional training packages, install support, and premium media usage guidance to installers, graphics houses, and wrap specialists.

New product lines Introduction of Air Egress semi-rigid vinyl films and a Quick-Split Scored Liner signals opportunities to upsell high-margin media, simplify installations for customers, and capture demand from wide-format, digital, and signage sectors seeking easier handling and faster project completion.

Strategic partnerships Strengthened collaboration with Get Graphic to develop nationwide training and certification programs creates a channel for co-marketed offerings, installer talent development, and preferred supplier status on architectural graphics and vehicle wraps.

Digital and operational readiness Adoption of ERP and CRM-friendly tech stack including SAP, QuickBooks, Shopify, and WordPress, along with security and training platforms, suggests opportunities to propose value-added services such as integrated procurement, e-commerce enablement, and enhanced after-sales support to streamline customer purchasing and project workflows.

Similar companies to General Formulations

General Formulations Tech Stack

General Formulations uses 8 technology products and services including QuickBooks, WordPress, SAP, and more. Explore General Formulations's tech stack below.

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 3 email formats:
General Formulations Email FormatsExamplePercentage
FLast@generalformulations.comJDoe@generalformulations.com
94%
Last@generalformulations.comDoe@generalformulations.com
5%
FirstL@generalformulations.comJohnD@generalformulations.com
1%

Frequently Asked Questions

What is General Formulations's phone number?

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You can contact General Formulations's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

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General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

How much revenue does General Formulations generate?

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As of October 2026, General Formulations's annual revenue is estimated to be $100M - $250M.

What is General Formulations's SIC code and NAICS code?

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General Formulations's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified and NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

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As of October 2026, General Formulations has approximately 129 employees across 2 continents, including North America and Europe. Key team members include President: C. S., Managing Director Emea: M. Z. K. and Vice-President: J. C. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

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General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

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General Formulations's tech stack includes QuickBooks, WordPress, SAP, Shopify, Microsoft Active Directory, Microsoft Entra ID, KnowBe4 and Webex.

What is General Formulations's email format?

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General Formulations's email format typically follows the pattern of FLast@generalformulations.com. Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

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General Formulations was founded in 1953.
General Formulations logo

General Formulations

Printing ServicesMichigan, United States51-200 Employees

General Formulations is a mid-sized, family-owned manufacturer of pressure-sensitive media based in Sparta, Michigan, with roots dating to 1953. The company provides a cross-platform range of products for wide-format digital, narrow-format digital, screen printing, and offset printing, supported by experienced technical, research and development, and sales teams. Its corporate headquarters encompasses more than 400,000 square feet of manufacturing and converting space to serve customers across the United States, Canada, Latin America, Asia Pacific, and Europe. As a global supplier within the printing services sector, it emphasizes versatility and in-house technical support. In January 2026, General Formulations named Andrew Bishop as vice president of sales, reflecting ongoing expansion of its leadership team. The company serves customers that rely on pressure-sensitive media and laminates for multiple printing technologies, spanning North America, Latin America, Asia Pacific, and Europe.

Section iconCompany Overview

Phone number
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
323 - Printing and Related Support Activities
Founded
1953
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    General Formulations's revenue is estimated to be in the range of $100M - $250M

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