Insights

Expanding Sales Team The recent hiring of Regional Sales Manager Adam Weber and Vice President of Sales Andrew Bishop indicates a strategic focus on expanding sales coverage across key territories in the US and Canada, presenting opportunities to engage with regional customers and tailor solutions for diverse markets.

Diverse Market Presence General Formulations operates globally with a broad product portfolio across various print technologies, offering multiple entry points for sales discussions with mid-sized printing and signage companies seeking versatile pressure-sensitive media solutions.

Industry Engagement Active participation in industry events such as PRINTING United Expo and ISA Expo highlights a commitment to innovation and collaboration, providing opportunities to connect with other industry leaders and identify potential customers interested in sustainable and innovative print materials.

Growth Potential With a revenue range of 100 to 250 million dollars and a manufacturing space exceeding 400,000 square feet, the company demonstrates substantial production capacity, suggesting potential for high-volume orders and long-term contracts with large printing firms or OEM partners.

Partnership Opportunities Ongoing collaborations with major clients like DuPont and Guy Harvey showcase openness to joint development projects and co-marketing efforts, opening avenues for joint solutions and cross-promotional sales opportunities in specialized and eco-friendly print media sectors.

General Formulations Tech Stack

General Formulations uses 8 technology products and services including SQL, Shopify, WooCommerce, and more. Explore General Formulations's tech stack below.

  • SQL
    Database
  • Shopify
    E-commerce
  • WooCommerce
    E-commerce
  • Google Fonts API
    Font Scripts
  • Yoast SEO
    Search Engines
  • Apache HTTP Server
    Web Servers
  • Apache
    Web Servers
  • Instagram Feed for WordPress
    Widgets

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 1 format(s):
General Formulations Email FormatsExamplePercentage
FLast@generalformulations.comJDoe@generalformulations.com
48%
Last@generalformulations.comDoe@generalformulations.com
3%
FirstL@generalformulations.comJohnD@generalformulations.com
1%
FLast@generalformulations.comJDoe@generalformulations.com
48%

Frequently Asked Questions

Where is General Formulations's headquarters located?

Minus sign iconPlus sign icon
General Formulations's main headquarters is located at 309 South Union Street Sparta, Michigan 49345 United States. The company has employees across 2 continents, including North AmericaEurope.

What is General Formulations's phone number?

Minus sign iconPlus sign icon
You can contact General Formulations's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

Minus sign iconPlus sign icon
General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

What is General Formulations's SIC code NAICS code?

Minus sign iconPlus sign icon
General Formulations's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

Minus sign iconPlus sign icon
As of March 2026, General Formulations has approximately 120 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: R. V.Vice President Of Sales: A. B.Vice President - Purchasing And Production: D. C.. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

Minus sign iconPlus sign icon
General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

Minus sign iconPlus sign icon
General Formulations's tech stack includes SQLShopifyWooCommerceGoogle Fonts APIYoast SEOApache HTTP ServerApacheInstagram Feed for WordPress.

What is General Formulations's email format?

Minus sign iconPlus sign icon
General Formulations's email format typically follows the pattern of FLast@generalformulations.com. Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

Minus sign iconPlus sign icon
General Formulations was founded in 1953.

General Formulations

Printing ServicesMichigan, United States51-200 Employees

Headquartered in Sparta, Michigan, since 1953, General Formulations is a family-owned, global manufacturer of pressure-sensitive media. General Formulations offers a cross-platform portfolio of products for wide format digital, narrow format digital, screen print, and offset print technologies and is backed by an experienced technical, research & development, and sales teams. General Formulations' corporate headquarters has over 400,000 square feet of manufacturing and converting space to service the ever-growing needs of customers throughout the United States, Canada, Latin America, Asia Pacific, and Europe.

Section iconCompany Overview

Headquarters
309 South Union Street Sparta, Michigan 49345 United States
Phone number
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
323 - Printing and Related Support Activities
Founded
1953
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    General Formulations's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    General Formulations's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.