Insights

Expanding Sales Team Recent hires of regional and vice presidents in sales indicate a strategic focus on expanding market reach across key territories such as Tennessee, Mississippi, Alabama, and Canada, presenting opportunities to leverage personalized outreach and regional marketing initiatives to grow customer base.

Global Manufacturing Presence With over 400,000 square feet dedicated to manufacturing and converting facilities servicing North America, Latin America, Asia Pacific, and Europe, the company offers substantial production capacity that can accommodate larger orders and customized solutions for clients seeking reliable global partners.

Industry Collaborations Partnerships with industry leaders such as Guy Harvey and DuPont demonstrate the company's commitment to innovation and niche markets, creating prospects for collaborative product development and targeted marketing to specialized customer segments in conservation, art, and anti-graffiti solutions.

Diverse Technology Stack Utilization of advanced platforms like Microsoft SQL Server, WooCommerce, Shopify, and ConnectWise signals an ability to support large-scale e-commerce and supply chain management, offering opportunities for clients seeking integrated, tech-enabled printing media solutions that streamline their operations.

Financial Stability Generating between 100 million and 250 million dollars in revenue places General Formulations as a financially robust manufacturer, positioning it as a dependable partner for large-volume, long-term supply contracts in the pressure-sensitive media segment.

General Formulations Tech Stack

General Formulations uses 8 technology products and services including Microsoft SQL Server, WooCommerce, Shopify, and more. Explore General Formulations's tech stack below.

  • Microsoft SQL Server
    Database
  • WooCommerce
    E-commerce
  • Shopify
    E-commerce
  • ConnectWise
    Help Desk Management
  • macOS
    Operating Systems & Computing Languages
  • GTranslate
    Web Platform Extensions
  • Apache
    Web Servers
  • Instagram Feed for WordPress
    Widgets

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 1 format(s):
General Formulations Email FormatsExamplePercentage
FLast@generalformulations.comJDoe@generalformulations.com
94%
Last@generalformulations.comDoe@generalformulations.com
5%
FirstL@generalformulations.comJohnD@generalformulations.com
1%

Frequently Asked Questions

Where is General Formulations's headquarters located?

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General Formulations's main headquarters is located at 309 South Union Street Sparta, Michigan 49345 United States. The company has employees across 2 continents, including North AmericaEurope.

What is General Formulations's phone number?

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You can contact General Formulations's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

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General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

What is General Formulations's SIC code NAICS code?

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General Formulations's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

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As of May 2026, General Formulations has approximately 123 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: R. V.Vice President Of Sales: A. B.Vice President - Purchasing And Production: D. C.. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

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General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

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General Formulations's tech stack includes Microsoft SQL ServerWooCommerceShopifyConnectWisemacOSGTranslateApacheInstagram Feed for WordPress.

What is General Formulations's email format?

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General Formulations's email format typically follows the pattern of FLast@generalformulations.com. Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

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General Formulations was founded in 1953.

General Formulations

Printing ServicesMichigan, United States51-200 Employees

Headquartered in Sparta, Michigan, since 1953, General Formulations is a family-owned, global manufacturer of pressure-sensitive media. General Formulations offers a cross-platform portfolio of products for wide format digital, narrow format digital, screen print, and offset print technologies and is backed by an experienced technical, research & development, and sales teams. General Formulations' corporate headquarters has over 400,000 square feet of manufacturing and converting space to service the ever-growing needs of customers throughout the United States, Canada, Latin America, Asia Pacific, and Europe.

Section iconCompany Overview

Headquarters
309 South Union Street Sparta, Michigan 49345 United States
Phone number
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
323 - Printing and Related Support Activities
Founded
1953
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    General Formulations's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    General Formulations's revenue is estimated to be in the range of $100M$250M

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