Insights

Global Reach General Formulations has a global presence, serving customers in the United States, Canada, Latin America, Asia Pacific, and Europe, providing an opportunity for international sales expansion.

Innovative Product Portfolio With a diverse range of products for wide format digital, narrow format digital, screen print, and offset print technologies, there are avenues for cross-selling and upselling within the existing customer base.

Strategic Partnerships Collaborations such as the one with DuPont(TM) Tedlar(R) for anti-graffiti products showcase the potential for strategic partnerships that can open doors to new markets and customer segments.

Talent Development Promotions of key personnel like Dan Collins to vice president roles and hiring top talents like Michelle LaPreze can signal growth opportunities that may require additional products or services from General Formulations.

Rebranding & Website Upgrade The launch of an improved, rebranded website indicates a focus on enhancing customer experience, which may present opportunities to introduce and highlight new product lines effectively to drive more sales.

Similar companies to General Formulations

General Formulations Tech Stack

General Formulations uses 8 technology products and services including Kentico, MySQL, Shopify, and more. Explore General Formulations's tech stack below.

Kentico
Content Management System
MySQL
Database
Shopify
E-commerce
jQuery Migrate
Javascript Libraries
Yoast SEO
Search Engines
Nginx
Web Servers
Microsoft IIS
Web Servers
Apache
Web Servers

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 1 format(s):

General Formulations Email Formats	Example	Percentage
FLast@generalformulations.com	JDoe@generalformulations.com	48%
Last@generalformulations.com	Doe@generalformulations.com	3%
FirstL@generalformulations.com	JohnD@generalformulations.com	1%
FLast@generalformulations.com	JDoe@generalformulations.com	48%

Frequently Asked Questions

Where is General Formulations's headquarters located?

General Formulations's main headquarters is located at 309 S. Union Street, Sparta, MI 49345, US. The company has employees across 2 continents, including North AmericaEurope.

What is General Formulations's phone number?

You can contact General Formulations's main corporate office by phone at

+1-616-887-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

How much revenue does General Formulations generate?

As of June 2025, General Formulations's annual revenue reached $35M.

What is General Formulations's NAICS code?

General Formulations's NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

As of June 2025, General Formulations has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include Vice President - Purchasing And Production: D. C.Vice President Of Sales: M. M.President: M. C.. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

General Formulations's tech stack includes KenticoMySQLShopifyjQuery MigrateYoast SEONginxMicrosoft IISApache.

What is General Formulations's email format?

General Formulations's email format typically follows the pattern of . Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

General Formulations was founded in 1953.

General Formulations

Printing ServicesUnited States201-500 Employees

Headquartered in Sparta, Michigan, since 1953, General Formulations is a family-owned, global manufacturer of pressure-sensitive media. General Formulations offers a cross-platform portfolio of products for wide format digital, narrow format digital, screen print, and offset print technologies and is backed by an experienced technical, research & development, and sales teams. General Formulations' corporate headquarters has over 400,000 square feet of manufacturing and converting space to service the ever-growing needs of customers throughout the United States, Canada, Latin America, Asia Pacific, and Europe.