Customizable Personal TouchFelt App's feature allowing users to customize handwritten cards with different pens, inks, and handwritten addresses offers a personalized touch that resonates well with consumers looking for unique and heartfelt ways to connect with others.

Tech-Savvy User BaseBy utilizing a tech stack that includes popular tools like TikTok Pixel, Twitter Emoji, and Apple Sign-in, Felt App caters to a tech-savvy audience that appreciates innovative solutions and seamless digital experiences, presenting an opportunity to target this demographic for sales and engagement.

Fast and Hassle-Free ServiceWith Felt's streamlined process of printing, sealing, stamping, and mailing cards within 24 hours for a flat rate, the company offers a convenient and time-saving service that appeals to busy individuals seeking quick and hassle-free ways to send thoughtful messages, creating a sales opportunity based on efficiency and convenience.

Competitive PositioningAmong similar companies like Shutterfly and Minted, Felt App's focus on handwritten, personalized cards distinguishes it in a market that is saturated with standard online greeting card services, providing a unique selling point that can be leveraged to attract customers looking for authentic and memorable communication methods.

Untapped Market PotentialWith a revenue between $0 - 10M, Felt App operates in a sector with established players like Zazzle and MOO, suggesting untapped market potential for growth and expansion. This presents a sales opportunity to target specific customer segments and carve out a niche within the broader consumer services industry.